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AgeTech

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AgeTech

Smart clothing -- coming soon to a store near you?

Not long ago I gave a presentation to a group of seniors about technology for aging in place. One question made me pause: "Why can't clothing help seniors be safer and more independent?"  Good question. And asked by many in university and corporate research programs. Let's pick a few -- and I am inviting comment posts with additional examples:

Vendors should seek geriatric care managers (GCMs) as a marketing channel

I am fortunate to have a paper copy of 'Inside GCM' in front of me (related website is aginglifecare.org) -- the publication of the "National Association of Professional Geriatric Care Managers" (NAPGCM). Geriatric care managers are typically trained and certified in coordinating care needs of seniors, referred by MDs or engaged by family members, particularly in long-distance care situations. They can be drawn from fields like social work, nursing, occupational therapy or other specialties.

Vendors: capitalize on boomer/senior age attitudes and broadband adoption

Not so surprising, and despite the Beatles and the under-30 set, the Pew generation gap study observes that for those in middle age, old age begins at 70, but that when you're over 64, you think old age begins at 74. Moreover, 60% of those over the age of 65 feel younger than their actual age. Cool.

Communication about change matters more than the technology

A while ago I considered the question of monitoring a person (wearable devices) or monitoring the place in whcih someone resides (remote sensor-based monitoring). From that entry:  "Each requires someone to educate seniors on the role of the devices on or around them so that they can actively participate -- and opt in to the idea of being monitored." I am glad that I wrote that. Here's an example where that did not happen:

Five intriguing vendors from the 2009 Boomer Venture Summit

Just wrapped up a fascinating day at the Boomer Venture Summit at Santa Clara University.  High point for me was listening to the top guru of the age-related media world, Ken Dychtwald -- who sees our future as a series of life cycle changes that marketers have yet to understand and correctly target -- not the least of which is the 'tipping point' of

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