Medicine turned into healthcare, doctors became providers, small coffee cups became tall, exercise became fitness, recycling became a sustainability tactic. So it has come to pass that politically correct eventually becomes...correct. And everything else, therefore becomes incorrect, inappropriate, or even offensive.
How is a market entrant doing? I have spent much of the past year looking at websites of tech companies in the aging-tech or digital health-tech areas. As part of this look, I am always trying to figure out how these companies are doing. Talking to the company executives is interesting, but the website, to me is very revealing and sometimes contradicts verbal descriptions of momentum. To me, these are visible indicators of company health:
