Meet or hear Laurie in one of the following:

Washington DC Feb 15-19.

Related News Articles


GrandPad announces Grandie, an AI-powered virtual companion.


The rise of passive, non-intrusive PERS devices at CES.


The tech market for seniors boasts many tools, but not all of them are user friendly. 


Says a report from the Senate Aging Committee.


From 101,000 to 422,000 -- mostly women.

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Training value chain participants to incorporate technology into their work

In the previous blog post, I talked about process and systems (versus gadget) approaches to promoting technologies for aging in place -- the example used was 'alerting' technologies. Marketing any system, however, must overcome the twin barriers of lack of awareness and inexperience with:

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Senior value chain -- revisited

"The more things change the more they remain the same." It's been over a year since I posted a criticism of the 'gadget' approach to technologies for aging in place.  Rather than randomly selected gadgets and gizmos, I suggested a more structured way of thinking about the market -- I referred to as 'the senior value chain'. Let's recap from 9/23/08 with a few additions:

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Classifying caregiver portals is a challenge

At least with directory sites -- you basically know where you stand -- somewhere in them is a business model for listing long-term care housing and service directory entries, referring and being compensated for leads about those entries, and advertising. Not so with caregiving portals. Here, if there is a business motive, it's about advertising and a cut of the commerce, if any, on the site.

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What's it mean -- acquires Gilbert Guide?

Recently (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out.

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A call for recent launch info -- prior to leaf and launch season

It's only early October -- many trade shows and events ahead. Prior to attending any of the fall and winter product launching events, I wanted to let you know of some companies I've heard from in recent months -- and invite those in the aging technology, caregiver website/directory business, and telehealth arena to send me your press releases (now posted on the site). And if you know of someone I should know about, let me know.


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