Does rising cost parallel consumer distaste for long-term care? Perhaps this caught your eye – the NY Times article on escalating long-term care costs noted that the assisted living industry, according to its trade association, ALFA, now has a national resident population of 730,000, that the move-in age is now 87, and that the average time of residence is 2 years. As has been noted several times on this blog, if the move in age is rising, the industry must be continuously marketing its capacity. Tours with those not yet in need must be painful -- the assisted living resident increasingly resembles the nursing home resident of yore -- and at the same time dementia care costs have risen to their current daunting average level. Furthermore, dementia care is the most profitable service -- and fastest growing offering -- in today's assisted living industry.
May is Older American's Month -- service is local, but standards of care can be national. As the AoA puts it, unleash the power of age. And the federal government wants to help those who are aging. A few weeks ago after ASA ended, I posted about the inverted triangle of associations and federal websites all aiming one way or another at helping older adults. As you may know, there is a Senate Committee on Aging that includes long-term care on its issues list, and a Sub-Committee on Health and Aging that includes renewal of the Older Americans Act. There is a Center for Excellence in Assisted Living (CEAL) that promotes, understandably, improving quality in assisted living. In addition to those national entities, we have the various associations of lobbying, advocacy, and concern. These include senior housing and nursing home groups, LeadingAge, ALFA, and an association of state agencies, NASUAD (home and community services). Is there a navigator tool for consumers that helps decipher the web of entities that are trying to serve? And is there a common framework, a thread that even that connects all of these, other than the words senior, older, aging?
2.3 million elderly or disabled people living in nursing homes or assisted-living centers have an advocate in the ombudsmen, but the states are threatening their mission.
We don’t see ourselves as aging with dementia – and neither did senior housing providers. Chew on this thought from a senior housing strategist, who encourages providers to "look at entryways differently," Traci Bild says. "You often see a lot of furniture where people sleep in the lobby. Instead, make it a place where people can congregate to talk, rather than to sleep, by placing high top tables." Meanwhile, back at the reality ranch, where sitting at high-top tables, uh, may not work so well -- the average age of resident move-in to assisted living is now 87 -- says Allison Guthertz, Vice President, Quality Resident Services at Benchmark Senior Living: "These days when residents move in, they already need help with three to five activities of daily living (ADLs)."
The fork buzz at CES versus the real world of aging and older adults. I’m staring at and trying to make sense of two documents -- one is the CES list of tech offerings that target older adults and Digital health. The second is a conference agenda of an event sponsored by the Erickson School of the University of Maryland called Look Who’s Aging – comprised of business execs and industry leaders for the market of nursing homes, assisted living and related services. While both of these events were really about the world of consumers and what they want, what I saw is more than a ‘digital divide’ – gargantuan gulf might be more appropriate. Exhibit A: the buzzing fork was there to remind you that you are eating too fast and too much. Right. But other than the fork, in the end, each of these events would benefit from a few bridges across that gulf.
