Related News Articles

04/16/2025

It’s a common refrain in senior living that today’s assisted living communities are closer to yesterday’s skilled nursing facilities.

04/01/2025

26 of the 48 state Medicaid agencies studied could not report the number of “critical incidents” — such as abuse, neglect or exploitation.

03/16/2025

Goal: meaningful connections, sharing caregiving responsibilities, and developing community-based solutions.

03/12/2025

Fast Company interviewed older adults aged 70+ about their thoughts on possible robots in their homes.

You are here

senior living

Title: 

senior living

Buying the customer base – Facebook seizes WhatsApp, Brookdale acquires Emeritus

Facebook spends on WhatsApp -- Brookdale buys Emeritus.  It’s been an interesting week. Most people do not see a parallel in these two acquisitions, I’m quite sure, since the target user of each is separated by, oh, say 50 years. So what does it mean to consumers that Brookdale, in a 2.8 billion stock deal, will now be the first national and largest owner-operator senior living company in the United States -- with more than 1100 locations in 46 states? What does it mean that Facebook, that completely-closed purveyor of ads, pictures and Likes, spent $16-19 billion, just about the largest tech acquisition price EVER, on a messaging tool with no ads, no games, and no gimmicks that costs virtually nothing to use – other than a smart phone’s data plan? But it’s big overseas in places where Facebook isn't – and best of all, it requires your phone number to use -- which Facebook will now have if it didn't already.

Brookdale Senior Living buys Emeritus

02/20/2014

Nashville, Tenn. and Seattle, Wash., February 20, 2014 -- Brookdale Senior Living Inc. (NYSE: BKD) and Emeritus Corporation (NYSE: ESC) today announced the signing of a definitive merger agreement to create the first national senior living solutions company. The combined companies will serve the growing market for senior living solutions as the single branded provider operating the only nationwide network of senior living communities with fully integrated ancillary services across the continuum of care.

category tags: 

Pages

Subscribe to RSS - senior living

Categories