Market Overview for Technology for Aging in Place

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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Gadgets and Gizmos for consumers, Senior Value Chain?

To get a feel for the overall shape and status (or non-shape and early status) of the Aging in Place Technology market that goes direct to consumer, imagine wanting to know what's available to help you remain safely and happily in your home. These collections got me thinking about the randomness of these technologies and how and to whom they are marketed.

Differentiating assistive technologies and aging in place

Assistive technology spans a number of devices to compensate for the inability to do a task that otherwise is difficult, including medication management, stair lifts, keyless door entry systems, etc. 

Day 2 AARP Convention — Jitterbug phones

Jitterbug — Simple cell phone (Samsung hardware) — using it is easy — screen is readable, hearing-aid compatible, prompts are clear and doesn’t require a manual to figure out how to get your voicemail. One touch to 911, not linked with any service provider — so none of this ‘You can have a new phone if you extend your contract’ business. No roaming, no long distance, no time of day calling. The company is in the simplicity business, according to one marketer I like that — more technology providers should enter the ’simplicity’ business.

When will a business make money at providing aging in place technologies?

I think the answer to this question is both simple and complicated — and the complicated part is why it is taking so long to see clear results.

Simple — when there is agreement about the urgency, payment model, and target audience among the triumvirate of category providers.

That’s where the complexity surfaces. We’re talking about Home-related industries (interior design, architect, building contractor), information technology providers (like Intel, Microsoft, Honeywell, Cisco), and the health care supply chain.

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