Family caregivers

2015 was an intriguing year for technology and aging. The market opportunity has become more apparent, as the oldest boomers reached aged 69.  Just for instance: there were multiple age-related fund launches; home care with tech underpinnings began to attract the lemming-like VCs; PERS offerings began to be integrated; speaking to devices (not typing) became increasingly possible; smartphones became tablet alternatives; senior housing organizations attempted re-branding of their offerings, likely to better match boomerdom. As we get closer to 2016 and summarizing key forward-looking trends, consider blog posts from 2015.

When is a month not just another calendar page? Thanksgiving is not the only festivity in November. It’s the month when PR agencies get to do what they do best – publicize, generate awareness, mobilize media coverage, also known as free content. There’s the laundry list of days to consider.  While October was pretty full of health observance dates, November is also impressive. There's Purple Alzheimer’s Disease Awareness Month (5 million Americans) not to be confused with World Alzheimer’s Day held September 21 (46 million globally). It’s also National Family Caregiver’s Month (90 million family caregivers) and National Diabetes Month (29 million) and World Diabetes Day (371 million worldwide). Now you see those numbers, now you are aware.

Everybody off the bus -- the last convention for AARP. Last week’s Life@50+ National Event in Miami was reportedly the last time AARP will produce one of these national entertainment-filled conventions with speakers and tracks for all interests and crowds of boomer-and-beyond women (mostly, based on observation) -- volunteering to pack lunches, climbing onto buses, and basking in the Florida sunshine. The health-focused startup Live Pitch event on Thursday heard 4 minutes from the 10 finalists, 2 minutes from five Florida-based startups, and short 1-minute pitches from alternates from each of those. Judges selected Splitsecnd, a portable device-plus-service for automatic vehicle crash tracking (similar to GM's profitable OnStar, but currently vehicle brand-independent). The audience voted for Audicus (for buying lower-priced hearing aids online) and Constant Therapy (a mobile solution to help patients improve brain function after stroke or brain injury.)