healthcare

At least with directory sites -- you basically know where you stand -- somewhere in them is a business model for listing long-term care housing and service directory entries, referring and being compensated for leads about those entries, and advertising. Not so with caregiving portals. Here, if there is a business motive, it's about advertising and a cut of the commerce, if any, on the site.

Denial of need, current and future, has been a recurring theme lately.  We have a push to get people out of nursing homes and into independent living, we have boomers who want (mostly) to age in their own homes, generally in the suburbs.