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Marketing technology – are seniors different from other people?

Google discovers seniors (sort of) and thus a market is maybe born. There was a breathlessness to the CNBC article on July 23, 2018 – Google is mulling older adult applications for its Nest product line – particularly in senior housing settings, hopefully at less cost per installation than its website pricing.  And gee whiz, one of the uses is pathway lighting to find the bathroom – presumably replacing motion-sensing night lights for $7.97 from Walmart. Up next, predicting life-threatening falls, perhaps as an alternative to Philips CareSage or BioSensics Frailty Meter, for example.  Google execs qualified our enthusiasm, per the article: “The ideas are only in the discussion stage and may not find their way into shipping products.” Since his role at Google is to do “something interesting” -- perhaps this may not turn out to be.

People Power Introduces Geofencing for Smart Home Services

07/10/2018

PALO ALTO, CA – July 10, 2018 – Adding to the company’s growing lineup of Artificial Intelligence-powered (AI) microservices for the smart home, People Power, the Internet of Things (IoT) software company providing white-label solutions for home security, energy and senior care service, today announces its new Home Occupancy Status Microservice.


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Google Home outsold Amazon Echo for the first time in Q1 2018, 3.2 million sold

05/25/2018

Smart speakers have exploded in popularity for the past couple of years, and Google has seen a lot of growth, particularly this past year. Now, new market research suggests that Google has outsold Amazon for the first time ever…


During Q1 of 2018, the smart speaker market apparently grew by 210%, selling 9 million speakers. Traditionally speaking, Amazon’s Alexa platform dominates those sales, but after over a year on the market, Google has finally surpassed them.

CES 2018: Five Technologies Useful for Older Adults

CES 2018 is off to a noisy, rainy and motion-filled start.  The Intel dancing drones, the Aptiv Self-Driving rides, Google’s soaked outdoor booth ("Alexa, make it rain"?) and Amazon somewhat smaller-scale "magical experiences." It virtually never rains in Las Vegas – and hasn’t for 121 days – but there’s the video of the downpour -- and Google employees bailing out the booth. The big headline for CES is the battle of the voice assistants for the smart home – which includes Samsung’s Bixby – go ahead, talk to your TV and refrigerator -- as well as Alexa, Google, and Microsoft's Cortana.  

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