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2020 - What about those Ten Tips for Launching a Product? A Recap

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

Six new technologies for safety, health and in-home monitoring

Elder Home Monitoring 2.0 – it may fill a growing need.  Several companies noted were at CES or with announcements at or around that time offered up the possiibility of a dashboard or collected insights about the wellbeing of an older adult at home.  These may signal not only the next generation of in-home monitoring, but also the next generation of predictive analytics used to help older adults stay longer at home and/or out of the hospital. The timing is good as the oldest Baby Boomer turns 74 this month – and more older adults are staying longer at home. Information is from the company websites or press materials:

Creating Healthier Spaces with ‘Smarter’ Disinfecting LEDs

11/12/2019

Troy, NY (February 25, 2019) – Imagine the lighting in a food processing facility detecting the presence of E. coli, or lighting in a gym detecting MRSA, or lighting in a kitchen detecting salmonella. Then imagine that lighting system safely and effectively targeting and killing those deadly germs.

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Age bias permeates ads -- and technology design

Getty images show advertising’s ageist stereotypes.  A new report from AARP this week zeros in on something we all knew: Advertisers focus on the young – not unlike the tech firms who make products being advertised.  Despite the 50+ population representing one third of the US population, they only show up in 13% of advertising imagery. The AARP report authors analyzed the Getty images – and observed that even though 69% of people aged 65-73 own a smartphone, less the 5% of the images of technology included any older adults. The same held true for images of workers. While one third (53 million) of the labor force is 50+, only 13% showed them working – otherwise they were shown at home, with a partner or in a medical setting. And the kicker: 81% of the employees of advertising agencies are younger than 55 -- their ageism is well-documented.

Six new technologies for older adults – July 2019

More smarts are moving into tech for older adults. AI capabilities combined with a Voice First interface is increasingly expected – and so they are part of new offerings to help older adults, both living at home or in senior living communities. Will older adults be comfortable with them?  Will they be used effectively to help them remain as safe, independent and/or well as possible? These remain to be validated, but between the smarter homes and the smart devices, we are heading into another wave of innovation.  Here are six technologies (alphabetical order) entering the space – information is drawn from firm websites:

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