Market Overview for Technology for Aging in Place

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Linkage – A rare survey of technology ownership among the oldest

When there’s nothing else to buy. Funny about technology ownership among the oldest – generally there is no way to know whether they own any or if would they buy it. Neither Pew (in 2018) nor AARP (2019 technology ownership) broke out upper age ranges. So Link·age Connect is an outlier that asks ownership questions and documents age breakdowns of responders, half of whom were age 75+. This 2019 Technology Survey of Older Adults Age 55-100, conducted online, notes that 80% of respondents (45% of whom live in senior-oriented communities/housing) have smartphones. At this point, if the mobile phone breaks, what’s the store rep going to promote, and it doesn’t matter which store? While they carry flip/feature phones, an iPhone or an Android phone can be used just like a flip phone. More than 50% of respondents have smart TVs (yes, that’s nearly all you can buy these days).

Marketing technology – are seniors different from other people?

Google discovers seniors (sort of) and thus a market is maybe born. There was a breathlessness to the CNBC article on July 23, 2018 – Google is mulling older adult applications for its Nest product line – particularly in senior housing settings, hopefully at less cost per installation than its website pricing.  And gee whiz, one of the uses is pathway lighting to find the bathroom – presumably replacing motion-sensing night lights for $7.97 from Walmart. Up next, predicting life-threatening falls, perhaps as an alternative to Philips CareSage or BioSensics Frailty Meter, for example.  Google execs qualified our enthusiasm, per the article: “The ideas are only in the discussion stage and may not find their way into shipping products.” Since his role at Google is to do “something interesting” -- perhaps this may not turn out to be.

People Power Introduces Geofencing for Smart Home Services

07/10/2018

PALO ALTO, CA – July 10, 2018 – Adding to the company’s growing lineup of Artificial Intelligence-powered (AI) microservices for the smart home, People Power, the Internet of Things (IoT) software company providing white-label solutions for home security, energy and senior care service, today announces its new Home Occupancy Status Microservice.

Google Home outsold Amazon Echo for the first time in Q1 2018, 3.2 million sold

05/25/2018

Smart speakers have exploded in popularity for the past couple of years, and Google has seen a lot of growth, particularly this past year. Now, new market research suggests that Google has outsold Amazon for the first time ever…

During Q1 of 2018, the smart speaker market apparently grew by 210%, selling 9 million speakers. Traditionally speaking, Amazon’s Alexa platform dominates those sales, but after over a year on the market, Google has finally surpassed them.

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