Assumptions, aspirations, and realism. In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact. I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference.
