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Mighty Health announces partnership with world’s largest corporate wellbeing platform Gympass and secures funding from AARP Innovation Labs to help underserved adults age well

Mighty Health announces partnership with world’s largest corporate wellbeing platform Gympass and secures funding from AARP Innovation Labs to help underserved adults age well

Capping a year of over 500% membership growth, Mighty Health, the first fitness and daily wellness app designed for people over 50, is announcing the launch of its partnership with Gympass, the world’s largest corporate wellbeing platform. Through this partnership, all Gympass members in the U.S. will receive free, unlimited access to Mighty Health's premium library of low-impact home workouts, personalized nutrition planning, and a dedicated expert health coach.

In conjunction with this announcement, Mighty Health is also announcing it has secured additional funding from top investors including AARP Innovation Labs, growth expert Lenny Rachitsky, Komodo Health CEO Arif Nathoo, Asian American Girl Club founder and Toy Story 4 actress Ally Maki, Honey founder George Ruan, and the strategic investment arm of LINE messaging app among others.

"We're honored and thrilled to have some of the leading advocates for healthy aging become a part of our story. We're truly still in the early innings of providing every adult with the right resources and guidance to take ownership of their daily health."

James Li, CEO, Mighty Health

Gympass partnership

Mighty Health is announcing the launch of its partnership with Gympass, the world’s largest corporate wellbeing platform

Founded in Brazil, Gympass allows companies to offer gym access to employees through a network of over 50,000 gyms and studios around the world and recently raised a $220M round led by Softbank

Gympass has added over 1,000 new clients during the pandemic, including Santander, Accenture, Unilever, KPMG, and McDonalds

All Gympass members in the U.S. will receive free, unlimited access to Mighty Health's premium program (typically starts at $15/mo), including its full library of low-impact home workouts, personalized nutrition planning, and a dedicated expert health coach

We're excited to provide Gympass members across the U.S. with our unique library of joint-friendly workouts, especially helpful for those who are just starting to exercise again. Gympass is the largest corporate wellness platform in the world, and our partnership provides their members with a new option at home designed specifically for their age. - James Li, CEO, Mighty Health

AARP Innovation Labs investing

Mighty Health is also announcing AARP Innovation Labs, growth expert Lenny Rachitsky, Komodo Health CEO Arif Nathoo, Asian American Girl Club founder and Toy Story 4 actress Ally Maki, Honey founder George Ruan, and the strategic investment arm of LINE messaging app are joining as strategic investors in its mission to build the modern health system for aging

This brings the company's total seed funding to $4M

AARP Innovation Labs disrupts, accelerates, and amplifies solutions for the 50+ market. They do this by discovering early-stage startups, mentoring them through an accelerator program, and connecting them with the leading minds in AgeTech.

AARP Innovation Labs is featuring Mighty Health as part of its booth at CES 2022 and has been instrumental in supporting Mighty Health with consumer market research and connections to health insurers

Why Mighty Health was started

A few years ago, co-founder and CEO James Li' father was rushed to the hospital for emergency open heart surgery

Though his surgery was successful, his cardiologist warned that he needed to make immediate lifestyle changes (eat, sleep, move, etc.) or else his health would continue to worsen as he aged into his 60s and 70s

They found that most wellness programs (Peloton, Nike Training Club, Noom, etc.) while amazing, were primarily designed for motivated millennials

Aging is the biggest demographic shift in modern history (there will be more older adults than kids by 2035) and health is their top priority (85% of older adults have at least one chronic condition

But there are ironically very few modern wellness solutions that help them get started, provide consistent guidance, and are tailored for their needs- joint issues, chronic conditions, the need for extra guidance, less experience with mobile apps, and lack of a community (especially for those experiencing loneliness)

Mighty Health's vision is to build the modern health system for aging

How Mighty Health works

Mighty Health is the first exercise, nutrition, and wellness app designed specifically for people over 50

How it works:

Each member is given a health coach that designs a personalized plan and help keeps them on track. They can message their coach anytime via SMS with questions or adjustments

Every day, members can do guided workout videos led by experienced trainers that are specifically created for older adults - joint-friendly, low-impact, with many modifications offered

Examples: Low-Impact Aerobics, Chair Yoga, and Back/Shoulder Joint Strengthening Stretches

Members are given a personalized nutrition plan designed by physicians for long term health

Includes a personalized grocery list and a food journal where coaches give suggestions on alternative ingredients

There's a community of members who chat with and support each other on this health journey, discussing topics like favorite recipes, upcoming surgeries, or going through grief

The app is extremely easy to set up and use (it's often the first app many members have actually tried outside of Facebook). For example, the font sizes scale up with the member's phone settings, and buttons are easy to tap.

You can learn more about the product here, or download the app from the app store and try it for free!

Health outcomes

Members lose an average 15 lbs and triple their exercise minutes in the first 3 months

The program has been effective for weight loss, heart health, joint strengthening, or improving mobility for older adults

Backed by peer reviewed studies

Here are some recent stories shared by members: https://www.notion.so/mightyhealth/Mighty-Health-Member-Testimonials-f31...

Team & investors

James Li (CEO) and Felipe Lopes (CTO) previously co-founded Encore Alert (AI-based social media analytics software used by organizations from Under Armour to NASA and Sweetgreen), which they led to an acquisition by Meltwater (MWTR) in 2016.

Dr. Bernard Chang (medical co-founder) was the youngest ever in the history of emergency medicine to attain a top tier, multi-million dollar NIH grant (researching the intersection of cardiovascular disease and psychology). He is a practicing physician and Vice Chair of Research at Columbia, with an MD from Stanford and PhD in Psychology from Harvard.

Previous investors include Y Combinator (the world's leading startup accelerator), NFL Hall of Fame QB Joe Montana, Sacramento Kings owner Aneel Ranadive, Vivek Garipalli (Founder of Clover Health), Nextview Ventures, and RRE Ventures, among others.

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Friday, January 7, 2022

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