AgeTech

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

AARP recently published several new reports -- all worth a read.  Rant on. The survey reports, about the 50+ gamers and 50+ tech trends, each identify an age band of the 70+, something AARP began a few years ago and kudos to them, that banding continues among some of their research reports.  Not so the Longevity Economy Outlook, which lumps the wealth of the population for those aged 50-100, but no breakout was offered about the spending potential for the population at the higher end of the age bands. From an economic standpoint -- what will they (or their families) spend money on, how is their health, what is the cost of their care, where do they live? Who knows?

The second year of the Summit tackled issues in town and far away.  In the portfolio of the 2019 events produced by Mary Furlong and Associates, the Washington Innovations in Longevity Summit is relatively new, in its second year. But it is unique in its objectives – topics spanned the regulatory environment and included insights and innovations outside of the US.  The event capitalizes on the presence of numerous Washington government agencies, including National Institute on Aging and HHS, as well as representation from DC-based organizations like NCOA and AARP. This event was keynoted by AARP’s Executive VP Nancy LeaMond and George Vrandenburg, Chairman of UsAgainstAlzheimer’s. Here are five of the technologies that were presented and discussed at the event: