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AgeTech

AARP LAUNCHES NEW INNOVATION@50+ SCHOLARSHIPS FOR DEMO CONFERENCE

06/20/2011


WASHINGTON – As part of AARP’s efforts to stimulate innovations that serve the needs and wants of Americans age 50+, the Association announced today the launch of a new program that will give two promising entrepreneurs the time and attention of leading venture capitalists and members of the press, to help turn their visions into reality.

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In healthcare, is half a technology better than none?


Hospitals say don't come back -- but do they mean it? Apparently hospitals needed the current push from the government to figure out a way to keep patients, especially the elderly, from being re-admitted within 30 days of their departure.  So now many hospitals are on the case, working their way through individual pilot programs designed the way they see fit, one pilot program at a time. In an article whimsically titled 'Don't Come Back, Hospitals Say,' today's WSJ offered up Boston University's 'Louise', a 'virtual discharge advocate' wheeled up to bedside (aka a software app) to offer discharge instructions to patients (post hospital regimens, including lists of meds) as they ready to leave the hospital.  BU's Project RED (Re-Engineered Discharge) converts into a packet of materials that offer up a medication dosage package and instructions.

The Internet Doesn’t Change Everything: Channels Do

This website posts press releases – they tell a partnership story.  Press releases are pervasive – and I read them either because they’re sent to me (good idea) or they show up in my Google Alerts. Posted under ‘Vendor Press Releases’ on the site, they are tagged with terms that match the content so that web and site searches will find them. This site has been operational for over 2 years, so there are plenty – and a chance to think about staying power and persistence of the vendors who have come – and gone – along the way. Looking back to 2009, partnership announcements prevail – agreements to promote a vendor’s product, to make it available for constituents, and to resell.  Many of these agreements are just that, handshakes with press releases – and don’t necessarily result in more products sold through to end customers. But of course they create visibility and credibility via the partnered organization for a vendor that may be small and new.

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