computers, broadband, and social networking

It’s a pretty good tech universe if you know what you’re doing...  Maybe you’re someone who reads all the new tech announcements, knows that your phone is aging, understands what features you need and goes forth and buys the new gadget of the day.  However, survey after survey show that while adoption is growing, more than half (59%) of older adults think technology is not designed with their age in mind. two-thirds (64 percent) of older adults believe they have the digital skills necessary to fully take advantage of being online.

Census data shows what models, samples and estimates cannot. Actual responses surveying access to technology can highlight regional gaps in broadband access – despite all the talk about broadband availability ‘everywhere’ and multiple federal programs over the years trying to make it so. The Federal Communications Commission (FCC) explains why broadband access is important, even critical: senior learning programs, telehealth access, streaming video, and shopping. Let’s add social communication for communities and family, such as Zoom and FaceTime.

It’s that awful time – the hurricane season. The time when the national hurricane center forecasts, repeated ad nauseum, are destined to frighten everyone, no matter how far from affected regions. The same broadcast can dwell on cones and paths, shout at those in beach areas that the evacuation instructions are meant for them – “IF YOU STAY, YOU WILL DIE!” Mapping the cone of the hurricane and talking constantly about evacuation sounds like a plan – but some observe that the distance required to evacuate to safety could be long – and thus talking about availability of shelters makes more sense. So residents who will 'shelter in place' stock up before stores begin closing, and gas stations run out of gas . Then they watch the 24-hour source of all fear – cable news, looking for guidance from Jim Cantore, that icon among storm trackers.

Don’t we already have technology to live our best life as we age?  Absolutely, as predicted in 2011, needs have been fulfilled, tech innovation has made it so. But do older adults know about it?  Could they afford it?  Could they deploy it in their homes? Will it enable them to age in place?  Do investors view the ‘best life’ suite of capabilities as an opportunity worthy of funding? The process of pitching one product at a time is well established – and innovators are comfortable with it, as are their judges.  But is that what older adults need?  Or would a suite of offerings, with deployment before the need becomes urgent, make more sense?  Here are the four blog posts from June, 2024:

An old report, the core concept of Connected Living was excellent and predictive.  Thirteen years ago, AARP sponsored research that posed questions about technology’s future role in connecting older adults with families, resources and each other. With input from 30 industry experts, the research attempted to determine how technology could better serve older adults moving forward. The result was a 2011 report called Connected Living for Social Aging: Designing Technology for All. You won’t find it on AARP’s website – it’s too old.  But it is very interesting, especially given that year's low technology adoption and extremely limited use among older adults compared to today. The report accurately predicted the major role technology would take in their lives as they aged, though experts were not exactly sure how.

The mindset of ‘get the product out the door’ sets the stage for poor user experience. For market researchers, there are many data-driven ways to gauge consumer preferences today, and tech companies can chose among surveys, interviews, focus groups and customer observation. Product life cycles in newer tech categories are shrinking, with consumers willing to replace devices that still work with newer models, hence the apparent ‘Ready, Fire, Aim’ tech cycle. In the future, we will need a new paradigm for tech user experience that can span our multiple interactions, driven by an opt-in profile about preferences and personal characteristics that can better shape interactions.  We will expect that our profile will drive technology access. Today’s fragmented tech experience offers behaviors based on a disconnected set of profiles – a Starbucks profile knows what coffee I like, a Gmail profile knows about my Inbox preferences, and Marriott knows what kind of room or bed is preferred. In the future and with the assistance of conversational AI, the user should be able to override those and specify a profile that spans all tech interactions, acting as a complexity-hiding agent on the user’s behalf.  

What happens when engineers believe that no matter what, the customers will buy? Rant on. Look at the forum discussions of problems after Apple’s release in November, or consider Google’s Gemini self-humiliation.  Will users turn in their iPhones in disgust? Stop using Gmail in protest? What about the Tesla that is so cool it does not have to identify clearly how to open the door, or put the car into drive or reverse? Was the car returned? Will customers return a device they don’t understand? Consider Windows 11 updates are tormenting users, again per Microsoft’s own forum. Will people give up using the PC? Not likely.