aging in place

The more things change...This is the tenth anniversary of the launch of this Market Overview of technology for ‘Aging in Place’, to be re-published in March 2019 – the category of offerings that help enable older adults to remain longer in their home of choice. The launch of that first report was timed in conjunction with the What’s Next Boomer Business Summit of 2009 and offered a chance to speak publicly about a market category that had been largely ignored by tech industry analysts.  As a long-time Forrester analyst, this seemed odd, not unlike the ‘tree falling in the forest’ cliché – if there is no market overview of tech categories, how do vendors position themselves in the market? 

Networking is critical to entrepreneurs.  And most critical? Network with non-entrepreneurs -- those who can understand the offering and see a practical context into which it fits. The 2018 Washington Innovation in Longevity Summit, led by Mary Furlong, provided that opportunity. Entrepreneurs presented, exhibited, and networked with senior leaders from AARP, NCOA, as well as executives from government agencies and leading age-focused firms. Here are six of the companies that presented and/or exhibited at this event.  All information is taken from the websites of the companies and the list is in alphabetical order:

​What is the likelihood of living to 100 for older adults? Greater than you think – can you imagine that that by 2050, the number will grow from 72,000 to 1 million in the United States – in Canada, centenarians are the fastest-growing age group.  Today there are 450,000 centenarians worldwide – with the longest disability-free life expectancy found in Okinawa, Japan. Is society ready to accommodate double the number of seniors who will be living to 100 and beyond?  What will the experience be like – today’s centenarians offer a clue to how they came to live as long – genetics, healthy lifestyle, marital status. What these individuals were not, however, is socially isolated, as many of today’s boomers may be.