Blogs

CES 2018 is off to a noisy, rainy and motion-filled start.  The Intel dancing drones, the Aptiv Self-Driving rides, Google’s soaked outdoor booth ("Alexa, make it rain"?) and Amazon somewhat smaller-scale "magical experiences." It virtually never rains in Las Vegas – and hasn’t for 121 days – but there’s the video of the downpour -- and Google employees bailing out the booth. The big headline for CES is the battle of the voice assistants for the smart home – which includes Samsung’s Bixby – go ahead, talk to your TV and refrigerator -- as well as Alexa, Google, and Microsoft's Cortana.  

2017 was an interesting year -- 2018 should overcome a few obstacles.  Probably the most significant innovation during 2017 was the growth of the Voice First technology market -- but judging by the aisles of gadgets in places like Best Buy, everything else is changing as well. CES is next week, and with it more speakers, TVs, and gadgetry than is seen in Best Buy or anywhere else during the year.  But even as technology leapfrogs and crawls forward, obstacles to broad adoption for older adults remain. Hopefully interest in mitigating social isolation among older adults will lead to the role technology could play. But to make a real difference, here's a look at five areas for improvement in 2018:

It was one of the worst and the best of times for innovation and older adults.  It was a year, early on, in which tech-enabled home care appeared to resonate with investors. But traditional home care companies stuck to their knitting, watching the Home Hero shutdown in the midst of an ever-more-startling shortage of prospective workers.  It was the oddest of times, with the $80 billion hype of self-driving cars partly focused on the transit needs of older adults. And it was the best of times – as 2017 was the year of Voice First technology lift-off – as Amazon’s Echo forced the hand of Google’s Home. Ultimately seniors will benefit from technology that fits both their interest and needs -- see the Market Overview update from early in the year. Here are the top blog posts from 2017:

Everybody’s doing it – talking, investing, launching an initiative for self-driving cars.  Imagine 300,000 lives saved per decade, preventing the 37,500 deaths just last year.  In fact, the development of self-driving cars and other Autonomous Vehicles (AV), have received a whopping $80 billion in investment to date.  Amid the hype, obstacles are occasionally noted (like roads) and surveyed consumer disinterest, including AAA, JD Power, Gartner. In particular, older people might not be interested, even though enabling older adults to keep driving is one of the oft-repeated rationales by self-driving car evangelists. And of course, older adults want to age in place.  So self-driving cars are often described as enablers.

Consider the white paper -- more content than a tweet or blog post. White papers have long been viewed as content marketing vehicles, intended to showcase a product or concept relevant to the firm’s customers and prospects. According to Jonathan Kantor, a 15-year white paper marketing veteran, "white papers can be used to generate sales leads, establish thought leadership, make a business case, or inform and persuade." Experts note that even in the age of Twitter and social media, white papers still matter; they can be fulfilled from website registrations, tweeted, or emailed to prospects. They can also take up long-term residence on a a firm's website. White papers may offer content that educates (not sells), expanding on an idea or a point of view as well as a product or service. Here are summaries of five researched white papers that were published in 2017, with the newest first, plus links back to the sponsoring company:

It is the time of convenience – and of non-stop hacking into everything.   Consider these 41 hacks (through October 2017!) in health care.  And these 791 in banking (through July, 2017!). And then there’s Equifax – 143 million accounts, established presumably to protect, not misuse, your social security data.  And what’s the worst that can happen? Identity theft – costing consumers $16 billion in 2016.   Yet consumers trust Amazon, sellers not so much.  And they trust both Amazon and Walmart as possible providers of drone deliveries, with only 41 percent concerned about air traffic safety – presumably fear of too many drones in the air – as their hot food is delivered.  But the drone, presumably would drop off the food outside the home. And Amazon has filed patents on drone delivery. What’s next?  Deliveries inside the home? Uh, yes. As with self-driving cars, media hype combined with consumer naiveté are, as always, regrettable enablers.

November – leaves falling, Thanksgiving, and more product releases. It was the best of times and the worst of times. For sure, these were announcement times. These included many new product/innovation announcements from Amazon. Google, Apple, Samsung, and okay, various Digital Assistants to be invented and named later. And there was an assemblage of press releases, events, updates, as well as articles about fall prevention and new tech for older adults.  In case you missed them, here is a wrap up of blog posts (linkable from the first sentence of each paragraph) published in November, 2017. See these and other blog posts by subscribing to ageinplacetech.com on the home page):

Warning -- this is not a blog post about what to give.  There are plenty of click-bait websites, like 5 Cool Gifts or 25 Great Tech Gifts or even a list described as "The Perfect Gifts for Grandma and Grandpa" -- really? Maybe these are the perfect gifts – or perhaps for some family members, the FirstStreet list is appropriate. Among all of these lists, there might be some intriguing items that might be welcome. And don’t forget a set of portable batteries – extremely useful for devices during power outages. Okay that is enough about the What – and For Whom.  

Voice-First. The rapid growth of the market for voice-enabled technologies, sparked by the popularity of the Amazon Echo, has the potential to be as disruptive a technology change as any that preceded it. Some are describing this new trend for devices and software is known as Voice-First, that is, the primary interface to the technology is spoken. These offerings are found within hardware, some of which is designed to include Smart Home features. Examples include the ‘smart speaker’ Amazon Echo product line, Google Home, and in 2018, Apple HomePod. And Voice-First is built into software such as new smart, personal, digital, and virtual assistants. Note examples that are part of platform ecosystems: Alexa, Siri, Cortana, Samsung’s Bixby, and Google Assistant. The category also includes voice interaction with devices as disparate as wearables, tablets, security alarms, healthcare interactions, and cars.  Since this is an early, even Version 1.1 market, many more Voice-First examples are forthcoming, maybe even next week!

You remember Big Pharma.  Not long ago we heard a lot about it. This widely used term was once coined about the largest drug companies, often with the biggest direct-to-consumer advertising budgets, malpractice suits, lobbying budgets, fines, political influence and of course, sizable profits.  When it was newsworthy to talk about it, the Big Pharma image was tarnished by too much negative media attention. And so the industry works harder at maintaining a low-key profile as it continues with business as usual.   Big Pharma spends money on public relations and marketing -- $21 billion anticipated in 2016 alone.