Aims to double weekly care volume.
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From AAHSA to LeadingAge. In 2010, this association was renamed LeadingAge – from the Association of Homes and Services for the Aging – a mouthful, shortened to AAHSA. As it was at first encounter in 2009, it is an association of faith-based and non-profit senior living and aging-related services. A rhetorical question, does LeadingAge, the association and event organizer, lead in the world of aging services?
Or is it dragged into the future, one which older adults do not necessarily want – and also cannot afford? From the 2016 event, attended by 6500, attendance had shrunk from 2009’s attending 9000. Meanwhile, the ‘aging in place’ concept is a reality for most older people. A small percent live in nursing homes. Most don’t move to senior living communities, which have been overbuilt in recent years -- and today are only 86% occupied.
What else should LeadingAge do? Consolidate with home care associations, for one, since that seems to be the more likely service provider for the oldest who cannot afford to move into LeadingAge companies. Consider more about virtual senior living – marketing services to individuals still living in nearby communities. Partner with the Village to Village Network with 200 active villages and many others launching. Include the larger population of service providers, not just its own members, in its 'consumer' online search for services, for another. The Philadelphia event hosted a simulated Day in the Life that included Hamilton Captel (tech for hearing impaired) and VR startup Embodied Labs. The show also had a Startup Garage – here are five companies from that section (material from their websites):