It's been raining in Philadelphia. A lot, and somewhat metaphorically as well. Inside this convention of management of mostly for-profit Senior Living housing companies (and 300 exhibitors trying to sell to them), the keynote theme was about differentiation. Why it's so important, because filling the buildings of attending companies -- like Brookdale, Sunrise, Emeritus, Bell Senior Living, Country Meadows -- these days is tougher than ever.
In nearly every aspect of service delivery, service providers strive to attain certifications of agreed-upon minimum standards of knowledge and competence -- for example: of course there are technology certifications in technology categories (see Microsoft, Cisco).
If you look at all of the factors together, entrepreneurs, executives of established companies, and venture capitalists should be able to synthesize and grasp the business opportunity staring them in the face. Offer services to the right market tier - either a supplier to or a family member of this well-heeled population, and what you see is what you can get. Read the links and brainstorm the possibilities.
The GE-Intel alliance -- with an associated $250 million of joint investment over the next five years -- announced this past week could get everybody in the tech industry excited. Even the business pundits that watch them are all aflutter about the possibilities for aging in place technology.
