Today, this is a non-blog blog entry: I am not targeting any specific vendors. But I think it has to be put out on the table. There is a not-so-fine line between offering products that assuage fear and pitching product offerings within a terrifying context. I saw such a pitch today and I was so upset, I had to leave the room.
Good NEWS! This week on Wednesday, you can access the 2009 Market Overview docs from this site. A download page will be presented to anyone who is willing to fill out a short contact form that we will then use to build the newsletter distribution list. If you want to comment, this blog entry will be the one to comment on.
So let's get right to the point -- why does this market overview matter?
It describes a real and viable market that is emerging now but will grow to match the need!
Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word? Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?
These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.
Seniors do their best to live and stay well. If you live in Florida and go to a concert at 4:00 pm on a Friday, it's not surprising to be surrounded by seniors in their 80's and beyond, dressed up and slowly climbing the steep stairs up to the balcony. These concertgoers likely live in their own homes, drive their own cars, and enjoy concerts and perhaps a nice meal in a restaurant afterward.
