Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer?
Move over, Jitterbug. An intriguing new cell phone announcement popped up on my screen this week that could -- with some in-your-face marketing -- give the cell phone super marketer some competition in the senior cell phone market.
I just saw a checklist on caring.com for helping adult children who worried about aging parents and whether they should stay in their own homes. For those thinking about these issues, there is plenty of advice on the site that can deepen thinking and identify ways to help.
My arms and hands have been hurting for a while. So I was pretty happy when I stumbled (so-to-speak) on Microsoft's "Guide for Aging Computer Users" aka "10 Tips for the Awkward Age of Computing" -- including tips for those XP users who may never upgrade to Vista. Here's an excerpt:
Many folks I know provide the tech support for their elderly parents -- a CEO of a very large software company in California once told me that about being sole tech support for his Florida-based father -- he made regular cross-country trips to fix this or configure that -- turns out his father only trusted him and so saved up all of his problems.
