assistive technologies

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer?

Wow, does this sound like a good idea for seniors in nursing homes in Connecticut. Or maybe not for seniors.

Move over, Jitterbug. An intriguing new cell phone announcement popped up on my screen this week that could -- with some in-your-face marketing -- give the cell phone super marketer some competition in the senior cell phone market.

I just saw a checklist on caring.com for helping adult children who worried about aging parents and whether they should stay in their own homes. For those thinking about these issues, there is plenty of advice on the site that can deepen thinking and identify ways to help.

My arms and hands have been hurting for a while. So I was pretty happy when I stumbled (so-to-speak) on Microsoft's "Guide for Aging Computer Users" aka "10 Tips for the Awkward Age of Computing" -- including tips for those XP users who may never upgrade to Vista. Here's an excerpt: