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Market Overview for Technology for Aging in Place

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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Pitch now, commercialize later -- does a live pitch persuade?

Pitch events precede clarity of offering which precedes... Hopefully the best pitches of best offerings will be funded. But that funding is linked to detailed criteria (see the Link-age Ventures criteria as an example.)  Or investment history, as with the five Generator Ventures, can be viewed online.  Startups know that first multiple pitch events will smooth rough edges of the pitch and help refine the offering itself.  For example, one year ago note that GoGoGrandparent started as telephone-based way to call Uber for, sigh, the founder’s grandmother, now refined as a nationwide “services that help families take better care of older adults.” Pitches represent a single step in this process for obtaining feedback, scoping markets, seeking seed funding, later stage rounds -- ultimately scaling the offering into long-term viability, with referrers, resellers, and revenue.  With that as context, consider these three pitch events.

Technology and Aging Developments - March 2017 Newsletter

March madness – a plethora of posts – a newsletter recapping them. So many topics mandated a discussion, some analysis or insight.  So the unusually long month of March meant an unusually long list of seven blog posts, including several involving examinations of data and new terminology (the paid Caregiver Support Ratio (pCSR), for example)  that invite scrutiny and can be very useful for companies in the age-related market segments.  As March winds to a close, here are the month’s posts, of particular use to those who didn’t see them at the time of posting – each of these is summarized with the full link in the heading.

This week -- age-related topics and tech in Chicago

Aging in America – hosting innovators and technologists for helping older adults.  The conference seesaws between west coasts (San Francisco 2018) and the windy city of Chicago, where it was this year – offering up a full program of sessions across the week of March 20-24. Bookending this conference, which offers Continuing Education Units (CEUs) for social service professionals, was What's Next Boomer Summit and the Aging 2.0 Chicago Pitch Event.  The Pitch winner was i65, a tool to help professionals provide guidance on Medicare. That event also included TeleCalm – an intriguing telephone service to help block unwanted calls, including a tool for caregivers to create a trusted list of callers.

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