Market Overview for Technology for Aging in Place

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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Aging in Place Technology – Four Blog posts from April 2018

April showers, daffodils and other flowers.  Depending on where you went in April you could experience spring multiple times – each time buds and birds emerging. With them, much news about technology, the good, the bad, the ugly, and the smug – not sure that so much time to look at and listen to Mark Zuckerberg’s confession felt like a positive.   It did make one wonder how long Facebook has known which of its “2 billion users” are the 87 million fake profiles – and are those counted in the data used by advertisers?  At any rate, here are the four blog posts from the month of April.

Silicon Valley Boomer Venture Summit Connects Investors and Entrepreneurs

05/08/2018

BERKELEY, Calif., May 1, 2018 /PRNewswire/ -- The 15th Annual Silicon Valley Boomer Venture Summit and Business Plan Competition will take place on June 20th and 21st at the Claremont Club and Spa, Berkeley, California. The Summit draws a global base addressing the needs facing older consumers, and pairs investors with entrepreneurs to bring products and services to market.  This year's theme is "Investment, Impact, and Opportunity in the Longevity Marketplace" and includes investor opportunities, marketing sessions, research reports, and networking.

Let’s talk – what’s actually happening with Voice First adoption?

Smart speakers – they seem to be the new, new thing.  According to eMarketer’s new report , 40.7 million people will use a ‘smart speaker’ at least once in any given month. Because there is competition now, primarily from Google, the market share projection for Amazon (which ‘shipped tens of millions of devices at Christmas’) will drop from 66.6% to 60.8% share by then – and Google Home-related will rise to 30%. Other than Amazon and Google – “Other” will grow from 8.3% to 14%, which presumably includes Sonos, JBL, Harmon Kardon and other entrants. Does this matter? The split is less important than the growth in overall adoption, not because this is the coolest of new gadgetry, but because the user interface is finally improving and matching the way we think -- after many years of deteriorating screen-based UIs that, on a good day, are just plain annoying.

It's not about your grandmother - 10 steps before launching!

You want to launch a boomer/senior, home health tech, caregiving, product or service. Or other. Your new company gets ready to travel into battle for west coast networking, or you're back from San Francisco or Silicon Valley, consider this guidance, now that cards have been exchanged and follow-up emails sent. Soon your new or existing company will officially launch a new product or service, or a much-anticipated offering will finally ship. You read AARP and Pew survey research reports. Now look over this 6-month-old updated checklist.  And you look back on the 2009 advice – which is still valid, especially about creating community around the product – more important than ever. And as for item 6 in this post, THIS MEANS YOU!   Really now, are you ready? 

Lighthouse Helps Elderly Parents Age in Place in their Home Longer and More Safely

04/25/2018

PALO ALTO, Calif., April 25, 2018 - Industry research suggests people are aging faster, and aging longer in their homes. Yet, a very small percentage of U.S. homes are actually designed for aging in place and meet the needs of both the parent and child. The Lighthouse smart home camera addresses today’s most common problems with aging in place by protecting elderly parents and providing peace of mind for their children.


Five Technology Offerings for Older Adults -- April 2018

April Showers, Innovation and Spring flowers.  Tech companies and their partners continue to propel forward, with new ideas, innovations, products. Consider that April offered up the winners of the Stanford Design Challenge – a computer-integrated bicycle handle with blind spot warning and fall detection and emergency alert. Stay tuned for more innovation events upcoming, including the upcoming 2018 Silicon Valley Boomer Venture Summit in June. Here are the five offerings from April with all material drawn directly from the company's websites:

Stanford Center on Longevity Design Challenge Winners Announced

04/24/2018

2018 winners were announced, including first place winner, "Ride Rite" -- an computer-integrated bicycle handle that offered lind spot warning, navigational information, fall detection and automated reporting to an emergency contact.

Technology design for all -- predicted in 2011, in-market in 2018

A long time ago (7 years this month) in a tech world far, far away, a report sponsored by then-AARP executive Jody Holtzman predicted that technology change would deliver a new user experience. The concept was referred to as "Technology Design for All" --  defined as 'User experiences that appeal to all age groups, persisting across versions and devices.'  According to the report Connected Living for Social Aging, which was published 7 years ago this month, the future was predicted. It is worth a look back -- note that it did happen just as described. Consider smart speakers (the Echo was launched in 2014), IoT boxes, phones, tablets, PCs, Macs and all cloud-based software.   These work without the need to download and upgrade on Patch Tuesday, though privacy improvements are the next big technology hurdle.  From the report, with the chart giving an italicized nod to tech of 2018:  

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