Meet or hear Laurie in one of the following:

HIMSS Orlando, February 20,21, 2017

What's Next Boomer Business Summit, Chicago, March 21-24, 2017

Boston, April 30, 2017

Washington, April 29, 2017

Boston, May 1, 2017

Related News Articles

02/17/2017

The tech giants are working on adding voice-calling features to Echo and Google Home.

02/17/2017

The effort is hung up over concerns about privacy, telecom regulations and emergency services. 

02/17/2017

Health spending is projected to grow annually at a rate of 5.6% on average from 2016 to 2025.

02/16/2017

65 to 74 hold more than 5 times the debt that similar ages held 20 years ago.

02/15/2017

Wireless headphones designed specifically for people with some hearing loss.

Market Overview for Technology for Aging in Place

Watch for updated Market Overview 2/28/2017

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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Road rage – runaway electronic technology in cars

People are to blame – so cars must outsmart them. And no, seniors aren’t to blame. Today’s Wall Street Journal confirmed that Toyota’s foot pedals were not at fault for the suddenly accelerating cars last year – was it human error?  In today’s NY Times we learned that the value of a human life is, uh, rising in dollar value ($9.1 million according to some federal agencies?). So what’s a government to do to avoid the cost of fewer than 40,000 driving fatalities last year? Save us from ourselves and cut power when both brake and accelerator are hit and how about adding black box recorders for post-crash analysis?

Market to baby boomers or appeal to all ages


Oops, according to the Wall Street Journal - did I say the word aging? Ugh, that's so yesterday. This was a spectacular and sometimes hilarious weekend of coverage -- we were treated to a full page on the marketing struggle to be subtle and euphemistic about this mind-boggling trend. We will for the rest of this post put a euphemism whenever we want to think about it. Why do we want to read so much about this phenomenon?  Well, silly, because baby boomers are turning 65 at the rate of 10,000 per day (3.65 million this year and for the next 19 years). Never you mind that 1.7 million in the 65+ age range died last year, so in the near term that's a smaller gain than it looks -- and let's not forget that a few weeks ago, life expectancy shrank slightly. With the 'tsunami' of uh, living a long time having fun (see, there's a euphemism!), marketers have got to cash in.

A call to action -- educate caregivers about tech they can use


National Alliance for Caregiving's study -- very revealing. In January, NAC published a report sponsored by United Healthcare which surveyed how caregivers view technology.* The 1000 online responders were all caregivers (providing at least five hours per week of unpaid care) and already were users of some sort of tech, as little as doing online searches for information. The report views these as 'technology-using caregivers', a somewhat alarming label in the context of their responses:

Notable by its scarcity -- 2011 CES tech for an older audience


To be expected - the pounding stereo and flashing TV screens of the 2011 CES. Attendees were treated to a particularly awe-inspiring multi-screen, stop-you-in-your-tracks LG display; the white light room with nothing but Audis in it; and that deep-plush Microsoft region -- hard to call it a booth -- with so many Kinect game-playing glassed compartments. See two older men in suits playing an energetic kicking game of soccer with their screen avatars. Walk away, shaking your head. And this year's style -- never have so many people walked so far among so many exhibits of glittery iPhone cases, swoopy tablet sleeves, and sleek headphone cases. And 2011 is obviously the year that Tablets must be offered to compete with the absent iPad -- 75 different versions of a device no one needed just one (long) year ago. Read from others about what was, wasn't, and shouldn't be at CES. 

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