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Boomer-Senior Tech Business


Boomer-Senior Tech Business

Taking the older adult tech pulse in 2010

Ho, ho, ho-hum: more older adults use the Internet. Maybe 2011 will be the year I stop whining about older adults not being online. Pew just released its Generations Online 2010 report -- one of the few data sets that breaks the 65+ population down into subgroups.  Surveyed in the spring, Pew reports that now online are: 76% of aged 56-64, older baby boomers; 58% of the 65-73 age range (Silent Generation???? Silent about what?); and 30% of those age 74+ (GI Generation). These percentages are all up a bit from the slightly different categorizations from the 2009 report. And there's more:

Home is where you are – but can you stay?

Seniors want to stay where they are – especially women.  In November, AARP reported results of its survey of older adults (sigh: now 45+) about where they want to live. Similar to other AARP studies, 88% of the 65+ population is in agreement that they want to stay in their current residence for as long as possible, pushed up to 89% for women overall, and up further to 90% for the 50+ population with incomes between $25K and $50K per year.  Maybe we interpret that as happy with one's current comfort level or maybe that represents responders' inability to afford a move that would provide the same degree of comfort or community.


The tech gifts that keep on giving: video, music, books and games

Grandma at the virtual Thanksgiving table this year.  I heard two examples this week of Skype-ing an aging relative into last week's family meal; you probably know more examples. Pushy tech-sharp adult children make sure that Grandma is sitting in front of a camera for her meal (nursing home, assisted living or in her home) and able to chat during dinner, seeing the grandchildren, the dog, without having to make an exhausting and destabilizing (especially these days) trip to visit the long-distance family.  In another call, I was told that everyone over the age of 75 who is going to go online is already there. Given the distance-collapsing nature of video, I just don't believe it -- every adult child who has children is going to find a way to get a video phone, a camera-enabled iPad, or a camera-enabled laptop into the home of an aging relative.


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