There's no such thing as bad publicity. This study is being reprinted on every website that has even a remote connection to boomers, seniors, or game-playing or is suffering from a slow news day. (Although you have to wonder how senior housing executives will react to seeing it published in McKnight's).
You've got products to improve the lives of AARP members. This week I had a chance to chat with Jackie Berdy, who is 'Exhibition Space and Sponsorship Programs Consultant' for the AARP Orlando@50+ event September 30-October 2.
NEW YORK--(BUSINESS WIRE)--Pfizer Inc. and Acacia Living, Inc. (Acacia) announced today they have entered into a strategic alliance to develop an innovative holistic technology solution dedicated to helping seniors age positively and independently.
Assumptions, aspirations, and realism. In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact. I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference.
Good50 search engine is easy to use, easy on the eyes, and less confusing
ROCKVILLE, Md., Jan. 27 /PRNewswire/ -- A 16-year-old high school student has created a search engine based on simplicity and transparency for the user. The new search engine is now available for the public at http://www.good50.com.
Newspaper writers are bored but assigned to the age beat. How lucky. We have yet another entry in the annals of 'why seniors hate computers news' library. This one from the Boston Globe searches for a way to write condescendingly about seniors and their fear and loathing when it comes to using a computer.
