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computers, internet and social networking

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computers, internet and social networking

Vendors who should target boomers and seniors -- Part 2 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer?

It's Spring - Five tech changes to make now

It's been a long winter -- between the news, the weather, and news about the weather. As spring has sprung (or nearly so in blizzard-bombarded regions), let's think about excellent spring-time opportunities for seniors, families who care about them, and the residential environments in which they live.

Simplifying computer usage with easy-to-use software...and other musings

I came back from last week's Aging in America conference impressed again by the level of new business energy pouring into technology simplification and demystification for seniors. When you think about it, this is a real commentary on the original feature-rich and common-sense-poor engineering of most products, designed by geeks, for themselves to admire, from smart phones to office software to TV remote control devices, DVR, wireless network configuration, and on and on.

Aging in Place Technology Market -- new, real, next, now

Some called me crazy. Maybe an analyst who sees the non-tech world of aging through a tech-focused set of tinted glasses. When this blog began and I ranted about the importance of describing and shaping a business market of technology to help boomers and seniors successfully age in their own homes, I received virtual quizzical looks from many experts. I am a determined (some might say obnoxious) sort, however, and as I began to interview people, go to conferences, speak to industry experts, and write what I'd learned, I became more and more convinced.

Vendors who should target boomers and seniors - Part 1 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?

Baby boomers want information, to connect to others, and move or improve their homes

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

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