Meet or hear Laurie in one of the following:

InsureTech, Washington, DC, May 30, 2019

Silicon Valley Boomer Venture Summit, June 6, 2019

DC Longevity Summit, December, 2019

 

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Market Overview for Technology for Aging in Place

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computers, internet and social networking

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computers, internet and social networking

Vendors who should target boomers and seniors - Part 1 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?

Five small indicators of trends in aging in place technology

Times are bad. Agreed. But here are a few items that are a reminder that marketers will market and enterpreneurs will seize an opportunity when they see one. Taken individually, these items may seem unrelated. But together, they confirm the growing interest in hleping people get more out of life as they age, and they  clearly represent business opportunities in a less-than-ideal business climate.  Tell me if you agree:

Baby boomers want information, to connect to others, and move or improve their homes

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

Aging in place and tech-enabled healthcare are not in synch

Seniors do their best to live and stay well. If you live in Florida and go to a concert at 4:00 pm on a Friday, it's not surprising to be surrounded by seniors in their 80's and beyond, dressed up and slowly climbing the steep stairs up to the balcony. These concertgoers likely live in their own homes, drive their own cars, and enjoy concerts and perhaps a nice meal in a restaurant afterward.

Silvers Summit -- PCs and Ease of Use from HP and Microsoft

Demos dazzle when done right. And a CES/Silvers Summit demo of HP's TouchSmart 'all-in-one' computer (available for the past year) demo'd as an appealing product for boomers and seniors -- starting at $1299.99 on HP's store. Although, the experience of owning one may still benefit from a Geek Squad-like visit for setting it up -- for those who get dizzy when faced with a box full of components.

Silvers Summit -- a few thoughts after this first CES event about technology for seniors

It's been a long couple of days. So many vendors, so little brain capacity left. But let's get right down to the point. Silvers Summit is the first time CES has ever had a day-long track allocated to discussions and presentations about technology and aging.

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