Home Care

The perfect storm has arrived to drive tech adoption in the home and care services. So many factors converge now that were highlighted during the pandemic – consider the need for telehealth services as an alternative to in-person visits. The lack of broadband access for older adults limited vaccine sign-up or even communication with families or friends. The slow rollout of Wi-Fi in senior living was, to say the least, a miscalculation about the future. And last, but not least, the worsening staffing shortage, noted for years throughout the older adult service industry, is now a full-blown crisis. And the shortages in home care, home healthcare, skilled nursing facilities and senior living are juxtaposed with an overall labor shortage, just as the oldest baby boomer has turned 76 and has significant remaining life expectancy. Consider that older adults remain in hospitals and rehab facilities because there are no workers to help them with care at home. And that's just today.

In the time of CES 2022 – advice to tech firms about older adults. Perhaps you aren't paying attention -- but once per year, innovations from around the world are presented at CES for comment, media attention, and most of all, seeking interest about what's new (or even just envisioned). This year it is a hybrid event -- with some folks in person, some watching online and others lurking among the press releases. Next week's blog post will detail 10 products/services from CES 2022 that will likely make a difference for older adults. But this week, here is advice for startups and new entrants when thinking about reaching an older adult audience. It is extracted from the Technology for Aging 2022 Market Overview, to be posted following CES, and including 30 offerings that were not in the 2021 version. Read more.