Nursing home avoidance – the home care wave fits the profile.  So we know that tech-enabled home care has received several infusions of cash lately.  Whether this is an anomaly -- once new-age firms realize that home care consists of difficult and backbreaking labor – or signals a trend, remains to be seen.  The apparent bloom of the home care business opportunity appears to be the inverse of the business gloom in senior housing, as noted in these Chapter 11 filings. These businesses are failing at the same time as nursing home bed capacity is anticipated to become constrained.   As AARP has endlessly repeated, 90% of older adults want to remain in their own homes. Or maybe it is 87%.  But regardless of intent, most will stay because they can’t afford anything else.  

In June, Parks Associates observed low utilization of caregiver apps.  Their research published at the time showed "27% of current caregivers and 41% of future caregivers are very interested in a connected health app featuring medication lists with reminder functions."  Parsing that a bit, caregivers today are not big users of apps to help them with caregiving, but perhaps today’s millennials (future caregivers) will be more interested.  The graphic associated with the press release reaffirmed any doubts about the viability of the PERS industry -- topping the chart -- panic button, tracking and fall detection. Okay – so if current caregivers were to use apps more productively, what might they use? And will the most likely use end up with families who have engaged home care workers?  These imponderables aside, the information from the five noted here was drawn from the websites or public press material:

Is the home care franchising world doomed by tech-enabled home care? First clue: Google’s $46.6 million investment in June in Care.com (child, elder and pet care to housekeeping). Then the Honor jaw-dropping investment of $42 million in Series B. The home health industry is a "fragmented" system that Honor aims to fix, according to its new investor and the Business Insider article: There are an estimated 2.5 million home care workers out there, and about 12,400 home health agencies managing them all.  According to "Thrive VC Kareem Zaki, he told Business Insider that it was important that Honor owns the whole system." And per Seth’s vision for the platform, he said: “It'll be like a car: There's a lot of complex technology going on behind the scenes, but driving the car is easy enough for anyone to do."

What are the rules and what are the criteria? Look through these grouped press releases -- all posted here because they (or at least the reminder-to-drink-water concept that is represented) could/should be useful to an older adult or someone who cares for them. It is intriguing that we are at a perceived point in technology utilization for app-to-app communication between an adult child and parent. Also Tochtech is reminiscent of Cookstop, noted here in 2011.  Comments are welcome.