Market Overview for Technology for Aging in Place

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Mobile PERS

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Mobile PERS

Ten CES technologies that could be useful to older adults

Last year, CES in Pajamas, this year CES from the kitchen.  Everyone who is anyone in the tech world wants to be at CES…well, almost everyone. Remember a 2012 health tech article called CES in Pajamas? Check out TelecareAware's analysis of write-ups in The CES of Health or MDDI's note about Aging in Place. And this year, the Forbes article, I, Robot Journalist: Beaming into CES 2014 was a great use of the Beam (from Suitable Technologies) telepresence device, "a motorized stand that looks like an iPad glued to a Segway." The Forbes writer 'wanders' around the International CES show and sort-of elbows her robotic way around to view various booths. The CEO of Suitable Technologies wants to see 10,000 Beams at CES 2015.  Let’s try to imagine that scene -- I bet CES introduces a Beam registration limit to minimize violence on the show floor. (Seriously, you read it here first.)

GREATCALL LINK SUPPORTS FAMILY CAREGIVERS IN ENABLING INDEPENDENCE

01/07/2014

LAS VEGAS, BOOTH 25521, SOUTH HALL 2, LVCC (January 7, 2014) – GreatCall Inc., the leader in providing solutions that enable independence for aging consumers and their family caregivers, today announced the launch of GreatCall Link.  The smartphone app seamlessly connects GreatCall’s health and safety products with family caregivers, extending their ability to provide needed support.

OOMA® GIVES FAMILIES PEACE OF MIND WITH NEW SAFETY PHONE

01/07/2014

CES, LAS VEGAS – Jan. 7, 2014Ooma®, Inc., the leader in smart home and business communication systems, introduces the Ooma Safety Phone, a new wearable phone that allows users to call for help during home emergency situations. This two-way communication device connects to the Ooma Telo and features two programmable speed-dial buttons that can be used to instantly call 911 emergency services and family members. 

December 2013 Year-end Wrap and 2014 Trends to Watch

2013 was a year in which issues percolated all around the world of older adults – health insurance and Medicare media interest dominated, but senior housing also made the news, caregiving received some exposure, and new tech to mitigate hearing and vision loss emerged. In terms of trends that could, would, and should impact the technology worlds of older adults, much has happened and more is ahead. From specific initiatives to government policy implications, the markets (money, innovation, and consumer interest) show signs of aligning in ways that can only benefit boomers and seniors. Here are trends that signal change:

December 2013 Year-end Wrap and 2014 Trends to Watch

2013 was a year in which issues percolated all around the world of older adults – health insurance and Medicare media interest dominated, but senior housing also made the news, caregiving received some exposure, and new tech to mitigate hearing and vision loss emerged. In terms of trends that could, would, and should impact the technology worlds of older adults, much has happened and more is ahead. From specific initiatives to government policy implications, the markets (money, innovation, and consumer interest) show signs of aligning in ways that can only benefit boomers and seniors. Here are trends that signal change:

Trade shows and the search for market disruption

Task-specific devices must add functions over time.  The cliché in the tech industry is truer now than ever – because an innovation is possible – not always helpful, but possible -- it will be done. And adding functions to products is as inevitable as tomorrow’s sunrise. As we look around the home technology market, we can already see dedicated devices beginning to share activities: a TV can now be interactive, PCs and tablets now functional for viewing movies, radios that become speakers for Internet streaming, ever-more multi-function kitchen devices and so on. As devices become multi-purpose, they can also add new channels of distribution – opening up new retailers, catalogues, websites, and show venues.

Tunstall Americas Partners With Numera On Distribution Of Mobile Personal Emergency Response System (mPERS)

10/22/2013

LONG ISLAND CITY, N.Y., Oct. 22, 2013 /PRNewswire/ Tunstall Americas, a leader in independent living technologies and 24/7 healthcare contact services announced today their partnership with Numera, of Seattle, WA. The agreement names Tunstall Americas as a distribution partner for Numera's mobile personal emergency response system (mPERS).

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Memo to marketers -- after the hype, press releases endure

An upcoming and splashy event looms – time to market.  We are in the fall show season and it shows. So the new product isn’t really tested past a slick prototype, but the brochures must get to the printers NOW. Why?  CES (or Connected Health, ATA, or the mHealth Summit) is on the calendar and innovation is expected, no actually, innovation is mandated.  For the price of a booth, press release, brochures, a demo device and all travel costs, marketers must market. Whether the product works? Not important for demo purposes.  Does anyone need the offering? See the hype for 2010 launch of Healthrageous and now see the 2013 shutdown.

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