Mobile PERS

The mHealth Summit held last week was an ever-more HealthIT (along with Digital Health and mHealth brethren) and the mobile/app aware, digital vision for the future, an extravaganza of technology advancement -- sounding vaguely familiar. Hey, there’s the renamed Patient Centered Medical Home, at this conference, called the Intelligent Medical Home). There were all of those Games for Health, behavior change, patient engagement, care coordination, and quite a few pharma-sponsored sessions. As is typical of an event like this, a plethora of investment-related, venture fund and startup-type sessions could be found.

So you want to launch a boomer/senior, home health tech product or service.  As your new company gets ready to travel into battle at mHealth, CES, and all those 2015 launch events to-be-named-later, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. Here is a checklist that continues to hold true – with a few links that are merely examples:

Less movement and non-movement matter.  The Washington Post ran an article recently about GreatCall's partnership with an AI company so that patterns and changes in behavior could be reported to family members from its wearable PERS device.  Of course, tracking and reporting about changes from baselines -- that's nothing new for sensor-based home monitoring systems.   But it is a surprisingly big deal in the PERS industry -- where even those who once supported pattern-detecting big ideas dropped them like a hot rock -- in favor of the transactional PERS world -- press the button and someone will come.   The most radical changes in that industry over five years, fall detection and GPS tracking, have still been transactional -- Mrs. Smith, we are responding, are you okay? -- versus, I'm Mrs. Smith's device, and based on her behavior changes, she is not okay.