Mobile PERS

2013 was a year in which issues percolated all around the world of older adults – health insurance and Medicare media interest dominated, but senior housing also made the news, caregiving received some exposure, and new tech to mitigate hearing and vision loss emerged. In terms of trends that could, would, and should impact the technology worlds of older adults, much has happened and more is ahead. From specific initiatives to government policy implications, the markets (money, innovation, and consumer interest) show signs of aligning in ways that can only benefit boomers and seniors. Here are trends that signal change:

Task-specific devices must add functions over time.  The cliché in the tech industry is truer now than ever – because an innovation is possible – not always helpful, but possible -- it will be done. And adding functions to products is as inevitable as tomorrow’s sunrise. As we look around the home technology market, we can already see dedicated devices beginning to share activities: a TV can now be interactive, PCs and tablets now functional for viewing movies, radios that become speakers for Internet streaming, ever-more multi-function kitchen devices and so on. As devices become multi-purpose, they can also add new channels of distribution – opening up new retailers, catalogues, websites, and show venues.

An upcoming and splashy event looms – time to market.  We are in the fall show season and it shows. So the new product isn’t really tested past a slick prototype, but the brochures must get to the printers NOW. Why?  CES (or Connected Health, ATA, or the mHealth Summit) is on the calendar and innovation is expected, no actually, innovation is mandated.  For the price of a booth, press release, brochures, a demo device and all travel costs, marketers must market. Whether the product works? Not important for demo purposes.  Does anyone need the offering? See the hype for 2010 launch of Healthrageous and now see the 2013 shutdown.

AARP’s Care Gap report sets the table for innovation possibilities.  Driven purely by population changes over the next several decades, AARP predicts that there will be fewer people in the age group (45-64) that can provide care to the baby boomer population when aged 80+.  Based on this model, says the report, boomers at that age will likely have various disabilities and thus may need some level of care. What technology categories would be useful and likely in-market with this multi-year lead time to think about them?  Of course, today there are millions of people who are 80+, but if you follow AARP’s logic, today there seem to be enough available family members, home care, nursing home and assisted living aides between the ages of 45 and 64 to care for them (emphasis on available). If caregiving availability shrinks, what are the technology implications for those who would serve that future wave of baby boomers?

Let’s reflect on the market of tech for older adults. In December, 2011, a number of assertions were made about the future – as we move forward, let’s look back and examine if these predictions came to pass, or if they were more fantasy and hope.Those predictions opined that mobile devices would become more important and cut into the house-bound tech market. And tablets and smart phones are transforming multiple tech markets that impact seniors and their families – including apps and senior-specialized PCs, feature phones, and even game consoles like the Wii.  Consider the specifics:

What's next in tech for older adults. At the Aging in America 2013 event in Chicago last week, attended by more than 2000 professionals who serve older adults, there were several tracks within the large event, including the Business Forum on Aging, National Alliance of Caregiving Coalitions and for new entrants targeting the boomer/senior market, there was a chance to hear speakers and meet other entrepreneurs at the 10th Annual What's Next Boomer Business Summit 2013.  At the Summit, these startups were eager to meet with AARP executives, investors, and other players in the space (like GreatCall and Philips Home Healthcare).  So here are five of the new products/services from those in attendance -- listed alphabetically; all of the material comes from their own websites: