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Seniors

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Seniors

Scrum Studio and Hakuhodo Launch AgeTechX to Redefine the Future of Health and Longevity

12/01/2023

San Francisco, December 1, 2023 - Scrum Studio Inc., in partnership with Hakuhodo, announces
the launch of AgeTechX, a visionary open innovation program dedicated to helping scale and
grow startups developing products and solutions working to revolutionize the $2 trillion field of
aging-related technology and services by collaborating with Japanese corporations.

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Spammers, scammers, and the presumption of older adult stupidity

For those few who still have landline phones, scammers make them ring. It has become a source of entertainment in our home to string scam callers past the bot to the frenetic-sounding call center. Or we just let the phone ring 3 times – bots have limited patience. But there is one benefit of having an actual conversation with a call center rep, as well as watching TV Medicare Advantage advertising. These unsolicited caller scripts (‘is anyone in the home between the ages of 65 and 85?’) and ads are built on stereotypes of older adults (mostly women) and the premise that they are just plain stupid. Apparently they can’t do their own research and are desperate for advice. By the way, if CMS is ‘restricting’ Medicare Advantage plan advertising, that is not yet visible to a TV viewer.  

Spam calls targeting older adults – Unstoppable without crackdowns

You may know someone of Medicare age with a phone?  Since age data is widely available, and even well-organized lists are available for purchase, it is not surprising that phones of older adults ring multiple times per day. Did you know that 60% of all phone calls in the US are robocalls or spam? This, despite ostensible government efforts to prevent continued use and/or resale of the lists. Sometimes the call begun with a recording about possible additional Medicare Advantage benefits that are available. But this is sloppy scamming based on weak data – maybe the caller only knows phone numbers, despite spoofing the geographic location so that it appears to be a neighborhood call.  Next, the robocall is then transferred to a ‘supervisor’ in a noisy call center who then attempts to obtain actual age, and whether the call recipient has Medicare. Presumably after that step is successful, the so-called ‘Medicare Advantage’ pitch can begin.

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