smartphones, cellphones

Innovation is booming in categories to help older adults.   Perhaps it’s not surprising that innovation focused on older adults is ramping up – mitigating issues of social isolation, wander risk and safety, engagement, caregiving, financial management and many other categories. Not only was last year a bad year for older adult life expectancy at 65, the older adult (65+) population is still growing and a sizable number, particularly women, will live an average of nearly 20 additional years.

Nobody wants to live in a nursing home. Yeah, yeah. We get it. The NY Times offers up an opinion echoing what Politico writers and all older adults believe -- until the need actually arises. You’ve read those echo chamber opinions (and about the Green House alternatives with 10 residents each) for the past 19 years. The traditional nursing home model of 100+ residents (funded by Medicare for rehab and Medicaid for long term stays) was declared dead in 2009. Still, there are at least 1.4 million seniors who live in traditional nursing homes today. Why? You know why. Older adults with dementia or other high-care health issues, economies of scale for staffing, cost of private pay assisted living, cost of private pay home care, no near-by or any family members. No news there. Changing the subject, here are four blog posts from July 2021:

Consider AARP’s list of flip and smart phones. AARP just published a puzzling guide article about smartphones targeted to older adults.  Note the article and the commentary that accompanied it – (and don’t get distracted by the paragraph explaining megapixels).  You may be struck by multiple aspects of this article – in addition to the phone makers you haven’t heard of. The IDC VP refers to older adults as senior citizens, for one, the T-Mobile exec lumping older adults into 55+ segment in a sweeping generalization of being ‘value conscious.’   Okay, enough being snippy.

Apple recognizes that aging is at the core of a device/health strategy.  Several features were announced at Apple’s developer conference this week that were specifically relevant for an older demographic. Perhaps that population, likely aged 70+, may not (yet) have an iPhone or an Apple Watch. Noting the tech adoption gaps cited by AARP (wearables) and Pew (smartphones), Apple wants to change that, whether via family member gifts and/or pressure, possibly from healthcare providers. iPhones will offer real-time assessment of walking steadiness and fall risk, based on balance, stability and coordination while carrying the phone, not the watch. In addition, Apple added ‘opt-in’ health data sharing with other iOS users, such as aging parents, so that caregivers or family can see any worrisome trends like fall risk. No, data can’t be shared with Android or PC users. Why not, since, oddly, those users can launch a FaceTime call? Just because.