PERS is the most recognized wearable for older adults -- but what's next? Personal Emergency Response Systems (PERS) -- a long-standing $3+ billion market (30+ years!) that has evolved only slightly from its fear-inspiring origins. The 'I’ve Fallen' message is still 'inspiring' families and seniors to acquire one. But 30% of the market’s sales are for mobile devices. This makes sense in this time of substantial life expectancy at age 65, that 46% of women aged 75+ live alone; and now we can add older adults’ newly-discovered extended middle age. Mobility demands mobile devices which in turn boost confidence to be out-and-about. Consider walking the dog -- since one third of the 65+ population has one.
Summer lingers in that August lull before all are back-to-business. Broadcasters are substitutes; columnists are away; the world is awash in out-of-office emails. So it is seems to be the right time to recap the last month of blog posts before heading into the forward-look at conferences and events about businesses targeting the older adult market. For example, you may be looking at attending, sponsoring, exhibiting or just learning about LeadingAge, Aging 2.0 Optimize, DigitalHealth Summit At CES or Aging in America. While mulling those over, check out our new research, a July white paper on social isolation sponsored by GreatCall. Now here are those five blog posts you may have missed.
Health tech future: you have to love the wording – and this time, the press ate it up. Apparently at the time no one really noticed the 2016 Rock Health report on ‘willingness’ to share health data. But times have changed. So Mary Meeker’s report, which everyone now quotes, cites that data as though it were important input for brands. And now it is really and inaccurately famous. She opines, that of the ‘brands well-positioned for digital health’ – the leader is Google. The oft-quoted answer (see Tech Crunch “Pretty neat” insight): “Meeker’s report says a full 60 percent of us were willing to share our health data with Google in 2016.” That does sound pretty neat, huh?
BOCA RATON, FL--(Marketwired - June 30, 2017) - MobileHelp®, a leader in mobile Personal Emergency Response System (mPERS) and healthcare technology solutions, today reported that nearly 30 percent of healthcare providers have implemented telehealth programs into their clinical operations. This data point was part of the results of an extensive survey of healthcare providers conducted by the company.
Recent announcements, interesting offerings are worth a look. AARP recently completed the judging process for its Innovation Champion Awards; and upcoming, the Boomer Venture Summit in Berkeley in July, will select business plan startup winners – see last year’s winner. Here are six technology-enabled offerings (some in market, some in process of getting to market) that can be helpful to older adults and those who care for them and about them (listed in alphabetical order):
Health tech future: you have to love the wording – and this time, the press ate it up. Apparently at the time no one really noticed the 
Recent announcements, interesting offerings are worth a look. AARP recently completed the judging process for its 