Companies and products worth noting in August. It may be the dog days of summer, but life and innovation move forward – and so it is with offerings to note that serve older adults. In particular, it is great to see the emergence of Primetime Partners, specifically focused on the aging-related market opportunity. The first, HomeEXCEPT was one missed at the time, emerging from a 2017 AARP Innovation Business Plan competition. The last was offered by a giant US network. Go figure.
Living independently—while remaining connected to family and friends—is easier than ever for older adults with the help of Sundial™. The new mobile application and Alexa skill connects them with loved ones in their Care Circle. It helps coordinate and communicate activities like reminders and to-do lists and provides a line of communication for check-ins with a personal connection.
Voice tech is pervasive – for some, but hardware market adoption may be slowing. At the end of April, ninety million US adults were estimated to own smart speakers, one-third of consumers. The last published eMarketer survey in 2019 sized the software voice assistant market (Siri, Google Assistant, Alexa et al.) as penetrating one third of the US population – 111.8 million. But according to a late 2019 AARP survey, only 20% of the 50+ population use voice assistants – and for the 70+, only 12%. For those that have them, they are being used daily. What’s holding the others back? Typically, as in this podcast from 'This Week in Voice' about Aging in Place, one hears the concerns about security and privacy, no doubt because older people have expressed those concerns. Note that 51% of 5000 responders in this 2020 global marketing survey worry about voice assistants listening to them without their consent. Also note that the survey extended to boomers (those aged 56 to 74) who apparently cared less than younger people.
That was then… In early 2020, focus sharpened on market categories of aging and caregiving. AARP published a new report that showed growing interest in technology among those aged 70+. The 127,000 CES 2020 attendees in January saw exhibit areas and innovations focused on older adults and what they need. Cambia Health released a survey of caregivers, 64% of surveyed caregivers use at least one digital tool to help them with caregiving. The National Alliance for Caregiving surveyed caregivers including their use of technology (surprisingly low), and Samsung, Best Buy and Amazon now group offerings that could be helpful for older adults and those who care for them.
RALEIGH, N.C., June 29, 2020—COVID-19 continues to put older adults at unprecedented risk. To improve the lives of seniors by empowering caregivers with answers to important questions, K4Connect, a mission-driven technology company that integrates the best in technology to serve and empower older adults and individuals living with disabilities, is partnering with Pryon, an AI company focused on augmented intelligence for the enterprise, to bring the power of AI to the senior living industry.
Homeowners can now benefit from the convenience of Amazon Alexa’s voice command capabilities directly from a light switch with the launch of the Decora Smart™ Voice Dimmer with Amazon Alexa Built-in. Leviton, a leading provider of smart Wi-Fi lighting control technology and electrical wiring devices, announced today that its first-of-its-kind voice-powered smart Wi-Fi dimmer is available to purchase.
RALEIGH — Older adults are one of the most vulnerable and isolated populations during this pandemic. But one local startup is stepping up to make sure that they’re safe.
K4Connect, which creates technology solutions centered to help older adults and individuals with disabilities, has teamed up with Amazon to distribute over 8,000 Echo Dots to more than 40 independent and assisted living communities in West Coast regions highly affected by COVID-19.