Living in Digital Times announced today that Ford Motor Company will present the opening keynote address at the Silvers Summit at the 2014 International CES®. Keynote speaker Sheryl Connelly, global head of trends and futuring for Ford Motor Company, will present an exclusive insider’s look at how global trends are impacting the boomer and aging populations.
Companies including Microsoft, ADT, BMW Group Designworks USA, Qualcomm Life, Lively, GreatCall and Independa are just a few others on the agenda that will showcase how they are meeting the challenges to create products and services for this audience. And card carrying AARP members will judge the results of a product competition for this audience.
With 78 million baby boomers in the U.S., this demographic holds 70 percent of U.S. disposable income and spend the most on technology.
“Technology is constructing a new vision of what it means to age,” said Robin Raskin, Founder of Living in Digital Times. “Baby boomers and seniors have the free time, disposable income and passion to demand that technology be curated for their lifestyles.”
The Silvers Summit will explore new technologies in health monitoring, home security, communication, and social media. Trends and insights about the internet of things, robotics and mobile apps will also be explored in the context of this unique audience.
“This year’s Summit will also take a sharp look at barriers to market entry,” said Jill Gilbert, producer of the Silvers Summit. “Why for example, are the boomer and aging markets drastically expanding while widespread consumer adoption is still unrealized? By coming together at the conference, we will create momentum.”
“The 50-plus age group is connected like never before to what is going on in the world and to other generations, swept up by technology and global trends that are far-reaching,” said Sheryl Connelly. “It’s an exciting time to be a boomer because innovation and creativity continue to change the nature of our daily lives.”
Summit highlights include:
Home Sweet Radical Home
Learn how some of the newest technology companies are leading the way in making homes personalized, connected, and secure with easy to use and attractive gadgets and devices.
Cracking the Distribution Code
Learn the latest insights on messaging, consumer education and channel distribution and how it can help to move your company forward.
50+ in the Digital Age
Terry Clark, Chief Marketing Officer for UnitedHealthcare Medicare and Retirement will explore how the emerging digital senior will accelerate healthcare transformation and drive adoption and loyalty for the brands that get it right.
Transforming Retirement—A Digital Pioneer Reinvents an Industry: Dr. Neil Clark Warren, Founder and CEO of eHarmony.com, will discuss how he carved out his own niche in the baby boomer and digital marketplaces and how you can capitalize on this demographic too.
Design Useful Things We LOVE!
Learn ways to design and market products that are not only useful and simple to use, but incorporate beauty and the fun factor baby boomers crave.
The Silvers Summit will also be hosting the 50+ IT List, a fun, interactive competition that will reveal what consumers really want in their products as tech innovators pitch to a curated board of AARP member judges.
The Silvers Summit, produced by Living in Digital Times, will be held during CES on Tuesday, January 7th, 2014 from 9 a.m. to 5 p.m. at the Las Vegas Convention and World Trade Center (LVCC). Innovations in baby boomer, senior, and caregiver tech will be showcased daily in the Silvers TechZone in The Venetian, Level 2, Venetian Ballroom from January 7th to 10th. Developers, manufacturers, distributors and service providers are encouraged to attend and can register using the CES website.
About Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit http://livingindigitaltimes.com/.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at http://www.ces.tech/ and through social media: http://www.ces.tech/social.
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