AgeTech

Smart home, plugged in but not connected. Consider the Boston Consulting Group’s 2018 market sizing and landscape nicely visualized as a swarm of categories. What you saw there is the reality of market fragmentation, filled with multiple product types that do not play well together. Or MarketandMarket’s 2021 structure of the smart home market, noting that integrators play a key role in linking products together into a useful home environment, noting in the report that it is a "tedious task to link systems developed by different manufacturers or vendors; this could result in limited functionalities and unreliable services apart from incompatibility issues." At the bottom of the report’s stack are the DIY (Home Depot) categories that include thermostats, locks, and lighting. Migrating up the stack, the work of integrators and service providers begins with managed smart home systems up to luxury home systems.

September 2021 – it got away. But much happened during the month, including the release of the 2021 Linkage technology survey of older adults, rarely fielded and so their tech behavior is poorly understood. Meanwhile, September was a month to consider the business practices of social media monopolist, Facebook – in print (WSJ, Washington Post), on 60 minutes, and as some might say, blah, blah, blah. Will regulation happen? Will people seek a new platform, search for other online photo sites, find an offline hobby, go outside? At this moment, investors doubt anything will change, despite plenty of posturing. Here are the four posts:

Apple gets it that its customers are aging – and have their devices.  That was not always the case. Long ago, maybe as early as 2009, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults.  The answer was: "Apple does not do aging."  Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), got no response to requests to interview execs that would have been interested based on their roles.  That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too). Note Apple Health, Apple Accessibility, fall detection on the watch, detection of gait changes, changes in AirPods that clearly target conversational hearing issues. And that doesn’t count the health-specific features on the watch that will no doubt include blood pressure checks.  

Few of the oldest are ever surveyed about tech adoption – least of all using paper. Link-Age Connect has surveyed the oldest about tech use since 2011, with periodic surveys fielded to older adults via their member organizations. In 2011, that represented 122,000 residents drawn from its member communities across 22 states.  The member communities in 2011 distributed 5000 paper surveys and got back 1789 completed, a 35% response rate. Many were completed with assistance for people with limited vision or mobility. All were transcribed for analysis and use in the published report, Technology Survey Age 65 to 100, Extending Technology Past the Boomers.  In 2011, 71% of the responders were older than aged 75. 

August should have been a sleepy month – but no. Multiple interesting acquisitions during August make tech and older adults intriguing. Early in the month, the largest franchised home care company (Home Instead) was acquired by a tech upstart, Honor – to ‘scale up home care’. Connect America, which had already acquired the 'aging and caregiving business of' Philips Lifeline, then acquired a remote patient (RPM) monitoring startup and AI-virtual assistant company called 100plus. Investor interest in age-tech startups is growing, older adults are certainly aging – synergy between these phenomena will certainly follow. The blog posts for August: