senior living

Is there a search problem to solve? Or are we just lazy searchers? The Atlantic tried to assess the Decline of Google as a search tool, citing a variety of fairly technical arguments as to why, sourcing commentary from bloggers and ‘experts’ who track and analyze search engines. The major complaint over time seems to have been the growing presence of ads and perception of selective ranking in favor of Google’s own products (like showing YouTube videos) and/or business alliances. And certainly there are multiple blogs out there that condemn Google as a search tool, suggesting one of many other search tools out there, including Microsoft Bing, Yahoo and (mostly) non-tracking DuckDuckGo. The conclusion of the Atlantic article would seem to be facetious – ‘Google is still useful for many’, considering that 91% of searches are done with it. 

Voice assistants made device hardware actually seem smart. By 2018, more technology (and associated improvements) could be found in the Cloud. Besides these invisible upgrades, the voice assistant technology has been continually improving – and if the user could be made aware of those improvements (a BIG IF), they might find them to be very useful. Consider voice-enabled smart plugs, thermostats, audio books, traffic directions, weather, and news updates – and answers to questions that might matter about health, social connection, and personal safety. Today 95 million million US adults have smart speakers and 85% of US adults own a smartphone. Both platforms are now in position to deliver value and benefit to older users -- and thus the opportunity to speak and be heard.