smartphones, cellphones

Tech companies want consumers who can be herded forward.  There was the magic of the iPhone 6 and the 6-plus.  By the time those came out, the old iPhones were tired, maybe too slow -- Apple fans were eager, if not desperate for a better device. Then not so long after Samsung introduced its Galaxy S4 in May 2013, it announced the S5 in February 2014. The Samsung Galaxy S6 and the Galaxy Edge (and their updates) showed up this week -- hustled out the door to keep pace with media mega-hype of the Apple Watch. How wonderful and different are the new Samsung gadgets from the S3 and S5?  Wait for it – startup with a finger swipe, a curved edge and again imitating Apple… no removable batteries. Oh, so the new phones have a 12-hour battery life?  Well, you can charge the phone within 15 minutes to get 4 hours of life out of it? Not so good when the day is long.

These are tech transition times for everyone – including seniors and their devices.  In case you didn’t see it, the Pew numbers about smartphone use are out – 27% of the 65+ have smartphones, up from 19% last year. Given the date of that data (from last fall), let’s just assume that this number is actually lower than today's reality.  So why should a PERS reseller or manufacturer care?  First because carriers don’t want to sell feature/clamshell phones any more. They make it difficult to even find them. They are selling smartphones to people who don’t want or use all of the features they have, but they’re buying them anyway because that is what they’re being sold.  In retrospect, Philips Lifeline might have seen the near term PERS future – and it could be a smartphone – and thus an app. And thus -- why have more than one device? And why not pair a tiny pendant or clip to a smartphone? Or make a watch?

Times change, so do phones. One year ago according to the latest from Pew, 18% of the 65+ had a smartphone – today, 27% have them. Why? Well, for one thing, when a phone breaks, smartphones are easy to find in the store as directed by a rep and online, while ‘basic’ phones (Verizon has 6 unique basic phones) are buried under pre-paid plans. AT&T's two unique brands are very difficult to find, with a handful of non-contract Go Phones – found online after wading through a gazillion smartphone choices. Also, 41% of people aged 65-69 are smartphone owners, perhaps side effects of working longer, greater longevity, families with pics, videos, and chats that must be seen NOW. But still, more than 70% of the 41 million 65+ still do not have smartphones. This likely isn’t because of the cost of the plans (43% of smartphone owners pay between $50 and $100) – only 10% of the 65+ are statistically classified as living in poverty.

In Chicago it was all about boomers and seniors. Last week Aging in America framed several days in Chicago of multiple other related events about and for professionals in caregiving, boomers and seniors. The market-facing event that always attracts multiple executives from organizations like AARP, United Healthcare, Ziegler, Linkage, and many startups was the What’s Next Boomer Business Summit (led by Mary Furlong and now in its 12th year).  Here are five technologies new and/or not previously noted from ASA and What's Next -- all information is from the companies' websites or press releases:

Should smart watches target and serve seniors? Erik Wicklund observed in mHealth News that the smartwatch hype about Apple’s rock-the-world has mesmerized the media. He mentions Microsoft Band and Pebble. Really from a hype-opmeter perspective, that was gracious, but those products already shipping are not generally thought of as ‘MAGICAL.’  Do seniors need a Smartwatch? Does anyone need all the smarts being invented?  Let’s just call that a rhetorical question for now. Note these five smart watches for seniors, in alphabetical order, information from websites or reviews. These are available now or planned to be released soon:

The census highlights difficulty for family caregivers and the 80+.  Last week we posted an analysis of US Census data revealing those locations in the US with low Caregiver Support Ratios (CSR) – in other words, seniors aged 80+ stranded with limited care availability. CSR (discussed in this landmark AARP report) represents the population aged 45-64 who could (though they may not be) able to help seniors aged 80+ and includes both family and professional caregivers.  The AARP report indicated a current nationwide average of 7 people available to help care for 1 person aged 80+.  The report warned about those future years when baby boomers turn 80 and the ratio drops to 4:1 and lower. However, further analysis reveals a current potential problem in locations such as:

There is more to the world of aging-related technologies than CES. Seriously, can that be true? And yes, I actually know several people who asked me in the past week -- what is CES? My explanation was weak -- there were no follow-up questions. Anyway, these five companies that have been focused on technology to help older adults made recent announcements of changes to their business strategies, products, and/or branding approaches. Each in its own way offers a milestone for the industry -- but taken together, the announcements demonstrate a focus on the older adult population and new ways to deliver benefit for them by providing additional products, service innovations and partnerships during 2015. Text comes directly from company websites: