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smartphones, cellphones

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smartphones, cellphones

Five offerings for technology for aging in place -- Not startups -- Sept-October 2014

Startup mania is one thing -- but bigger companies like tech too.  AARP has a Longevity Network to encourage startups and an updated market overview report --  and funds are blossoming -- see Linkage Ventures and Aging 2.0. Then there's the StartUp Health billions and billions, and RockHealth (more billions) -- yada yada yada.  With all of that money flowing and hype flowering around startup wannabes, who knows what other incubators, accelerators, and motivators in 2015 are ahead? The new year starts off at CES in Las Vegas -- will it bring new companies to light that are focused on seniors? Meanwhile way back here in what's left of 2014, a number of firms that are NOT startups by any definition have recently announced new offerings -- each of these acknowledges and encourages seniors to use cell phone, tablet, and smartphone technology today.  List is alphabetical, and all content is taken from press announcements and/or the organizations' own websites.  

Are tech innovators ageist -- or have they just not considered seniors?

Some cool tech enters the market. Consider the Apple introduction of the HealthKit (for the health care industry) and the smartwatch which joins the Pebble (which helped fuel interest in smartwatches) and Samsung smartwatches.  Intel found smartwatches intriguing enough to sponsor a clinical trial in conjunction with Parkinson's disease.  Why? Smartwatches (and smartphones) contain accelerometers that enable the device to determine sudden motion -- like detecting a fall, gyroscope and compass to detect whether you're on of the 61 million people out there running.  And they are able to determine location by enabling GPS position of the device. These devices have geofencing capability -- used in Apple devices for setting up a Location Reminder when you arrive at or leave a location (don't forget to do such-and-so errand).

Consider the impact of Apple announcements -- and move on

Gadgets and gizmos all around, but when is a watch a timepiece? Consider the Apple announcements. How prophetic was the Little Mermaid who said "You want thingamabobs? I've got twenty!" Now think about Maxwell Smart's shoe phone. Somehow the new Apple Smartwatch reminds me of gadgets that were so silly and fanciful, they could only have been in the movies (Captain Kirk, Dick Tracey had a variety of amazingly smart watches) or on television.  Just think how many other tech products have emerged from the movies -- or for that matter, read this article about the technologies today -- like the Flip phone -- that were imagined by the creators of Star Trek. Just because they can be created -- they are, and often have amazing and compelling implementations (3-D printers and replacement body parts?)

Let's focus our lens on caregiving -- technology and beyond

Tech we talk about -- health -- the much-hyped investment opportunity. We talk ad nauseum about health innovation, often in the context of an aging society -- from StartupHealth, Rock Health, Health 2.0, and AARP's own Health@50+.  And we're wired beyond saturation with new health device tech announcements, from the advance swooning about Apple everything (never seen so many health dreams and now, security worries!) and Samsung nearly-everything-else (never seen so many device shapes!)  And there was plenty of health tech talk at the AARP Ideas@50+ in San Diego -- see Health Interactive@50+.

GREATCALL REDEFINES ROLE OF TECHNOLOGY FOR ACTIVE AGING WITH LAUNCH OF TOUCH3 SMARTPHONE

09/04/2014

SAN DIEGO – September 4, 2014 - GreatCall Inc., the leader in creating usable technology for active aging, is empowering older consumers to live within their own communities safely, comfortably and independently. Today’s introduction of the new GreatCall Touch3 eliminates the complexity of previous smartphones so consumers can easily access the health and safety services they need to remain connected, protected, and in control of their lives.

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Why would the consumer buy a smartphone PERS app from Philips?

Philips Lifeline has had, to say the least, an unusual week. First they launch a smartphone PERS application that makes no sense.   The press release quotes the Philips/Georgetown GSEI study that repeats that tiresome cliché that "seniors want to stay as independent as possible as they get older" -- really, no kidding. Therefore smartphone-enabled seniors would want this $13.95/month service. Since they put out a press release and sought media attention with this app, it is safe to say that want us to know about it. And in volume, this would be a nice incremental revenue stream and another use of their highly trained call center reps.  But what volume? 19% of the 65+ population owns a smartphone -- that's a market of 8 million people.  But two-thirds of adults with smartphones download no apps -- using only those which came with the phone.  Now we're down to 2.8 million in an available market.

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