fall prevention, fall detection

The stats on death from falls are startling – especially for the 65+.  Death rates are rising, projected to be 7 up to deaths per hour for the 65+ by 2030.  And that falls are the leading cause of injury death among the 65+.  Did you know that the majority of hip fractures are from falling, usually sideways?  Did you know that medical costs from falls was $50 billion in were projected to be $52 billion in 2020? And that the costs (estimated at $754 million in 2015) were mostly paid by Medicare and Medicaid (the latter likely in nursing homes.)  So many factors contribute to the risk of falling, including lower body weakness, balance issues, medications, and home hazards.

Tech for an aging population – niche or not.  November is done. But recent announcements about tech and older adults make one wonder about the category. Should it be special, unique, with well-designed hardware by well-meaning and enthusiastic engineers? That sounds good – but is it?  The oldest baby boomer turns 76 in January 2022.  That sounds old.  Does that place baby boomers squarely in the ‘I had a grandmother who fell down’ design target?  The PERS industry, maybe a cash cow for persistent resellers, has actually not grown in the past four years – market sizing numbers have been stable at around $1.5 billion. But consider other trends -- the older population has grown, the Apple Watch was introduced and fall detection apps are available from Best Buy and FallCall, Philips Lifeline withdrew, Amazon has partnered with Vayyar (radar-based fall detection) in Alexa Together. What was once a sizable niche may actually be a hanging-on, but low growth market for the foreseeable future.  Blog posts from November: