fall prevention, fall detection

Has anyone you know fallen and couldn’t get up?  If so, would you pick up the phone and call Life Alert, the purveyor of those miserable ads on TV?  This is not a fun company – read the reviews about working there. Philips launched its own Personal Emergency Response System (PERS) offering in 2005 through the acquisition of Lifeline Systems and gave up 16 years later, selling it to Connect America. Since then, Medical Guardian became a market leader ($100 million investment from WaterStreet), with Florence Henderson as spokesperson. And so some believe this is a viable (standalone?) market and believe that it has a low penetration rate into the potential market of worried older adults or their physicians and families.

What is the AARP AgeTech Collaborative? AARP’s AgeTech Collaborative launched in 2021 with a splash (and 50 startups) that has widened into an age wave, or a sort of Match.com for age-related companies to find others, including collaborators, sponsors, pilots, and more. Today’s collection includes 104 companies, many of whom have gone through the AgeTech Collaborative Accelerator process, including pitch competition, Accelerator program enabling entry into the AgeTech Collaborative program. The categories span Caregiving, FemTech, Health, Mobility, Savings & Planning, and Social Connections.

The more things change in the PERS/medical alert industry… Long ago (10 years, to be exact), a survey report plus future market predictions was published.  From website review, the cash cow world of medical alert devices and recurring revenue appears from the outside to be largely unchanged. On the LifeAlert website, the woman is still falling and can’t get up. Medical Guardian also informs that every 11 seconds, 1 in 4 Americans aged 65+ experience a fall-related injury. The National Council on Aging site, NCOA features medical alert vendor comparisons in which the vendor earns a commission if purchased through the site. Vendors still claim a that market penetration is still low, that only 8% of seniors believe they need such a device, a helpful persuasion tactic to motivate security dealers and retailers.

Technology trackers, don't quit your day job yet. But forward motion is detectable.  Asked: "What AI technologies are available today to help older adults?" Learning about the interpretation of the question and the selection of responses is interesting. The result of good PR from the companies named?  How should marketers view content creation in this new world?  Does it depend on a loose definition of what is AI?  All of the above?  It's a good idea that intermediaries will be required to assess the utility of the responses and the offerings that present them, at least in the short term. But here are answers:

The articles and tech industry focus on ‘aging in place’ and fear. And it’s not unlike the ‘I’ve Fallen and I can’t Get Up’ fear. AARP fuels it with survey results (77% of the 50+ want to age in place). Free-lance writers follow up with an Aging in Place story citing the survey. It capitalizes on the recent CES with a laundry list of tech offerings that could help with fears -- like sensors, medication management, motion sensors and smart watches to mitigate fear of falling. And AARP helps add brand recognition to the term ‘Age Tech’ with a collaborative of companies at the Nexus of Longevity and Technology to deal with health issues and mitigate fear.  But wait…