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games, fun and fitness

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games, fun and fitness

It's Spring - Five tech changes to make now

It's been a long winter -- between the news, the weather, and news about the weather. As spring has sprung (or nearly so in blizzard-bombarded regions), let's think about excellent spring-time opportunities for seniors, families who care about them, and the residential environments in which they live.

Aging in Place Technology Market -- new, real, next, now

Some called me crazy. Maybe an analyst who sees the non-tech world of aging through a tech-focused set of tinted glasses. When this blog began and I ranted about the importance of describing and shaping a business market of technology to help boomers and seniors successfully age in their own homes, I received virtual quizzical looks from many experts. I am a determined (some might say obnoxious) sort, however, and as I began to interview people, go to conferences, speak to industry experts, and write what I'd learned, I became more and more convinced.

Vendors who should target boomers and seniors - Part 1 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?

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