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games, fun and fitness

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games, fun and fitness

For tech marketers -- functionality matters more than demographics

Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny will that be in 10 years when they are 77?) Anyway, in a world in which women outlive men, in which there is so much buying power in the so-called world of baby boomers, shouldn’t marketers get really excited about marketing to boomers? I mean they represent 80 million people.  And according to the Forbes article about the Longevity Economy, the disposable income for Americans aged 50+ was more than $3 trillion. Hint, 50+ is the AARP designation for its membership and spans age 50 through the oldest old. Luckily, the youngest boomer aged 49 turns 50 next year – synchronizing boomers and AARP.

MyFitnessPal Secures $18 Million in Series A to Further Grow Leading Health & Wellness Innovations

08/12/2013


MyFitnessPal Secures $18 Million in Series A to Further Grow Leading Health & Wellness Innovations


Kleiner Perkins Caufield & Byers and Accel Partners Pledge Support; Doerr, Braccia Join the Board

SAN FRANCISCO -- 

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Studies of seniors are funded and ready to prove what we know

Studies are the pre-requisite for product introduction and change. One of the conundrums of our society is that institutional change is typically made possible by the presence of studies cited to verify that the change should be made. These studies can demonstrate that a product is safe until it is proven otherwise. For example, studies of drug efficacy by drug companies (even with overstated favorable outcomes) are the basis of approval and introduction into the market; studies about automobile safety (funded by car manufacturers) have preceded introduction of safety features, and so on. Other studies about older adults, however, raise the question of whether studies are structured (or at least described in the press) to embark on proving that our common sense is, well, sensible. For example:

Eight New Technologies from AARP's Health Innovation@50+

May 30 marked the beginning of the AARP Life@50+ National Event in Las Vegas – and it also marks the results of the Health Innovation@50+ event sponsored by the Thought Leadership team led by Jody Holtzman at AARP. The finalists are noted below, with their descriptions drawn from the AARP website.  Not noted are two firms, Lively and CareMerge, that we have described following the 2013 What’s Next Summit in Chicago. Here are the other eight finalists, all information is from the AARP site:

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