wearables, smart watch

Wearables are nothing new – except in how they are used.  The Quantified Self movement, coined as a term in Wired in 2007, simply described the growing interest in tracking those personal characteristics that could be recorded and analyzed by the user of wearable technology. From activity trackers that gained popularity in the past decade, to introduction of smart watches by Apple in 2015, the adoption of wearables by older adults has continued to grow.  New products fuel interest about their potential for older adult health-related benefit, such as the Oura Ring, the Apple Watch Series 6 and the Samsung Galaxy Watch 3 Active, or the Bose SoundControl hearing aid.

Not your mother’s pendant or your father’s blood pressure cuff. Today’s wearables, adopted by only a small percentage of older adults, have possibilities for helping many.  Research interviews for The Future of Wearables and Older Adults 2021 report, published in June, show notable change in this market. Wearables today have moved beyond the PERS pendant functionality so long marketed to older adults. Today’s devices, whether on ear, hand, or wrist,  may incorporate AI, enable personalization, track multiple health attributes, notice change, predict future issues, or even provide guidance for suggested health improvements.  Here are five examples discussed with their execs in research interviews -- all content comes from the company website or reviews:

April 2021 – the season for tech surveys.  Tech adoption continues apace.  If the new AARP Tech Trends of the 50+ and Pew Mobile Fact Sheet surveys were representative, fewer and fewer older adults are missing out on technology use. Unfortunately, both of these surveys band upper age responders into age 70+ and 65+ respectively – so it is impossible to detect what the Real Seniors aged 75+ are using. Today there are at least 23 million people in the US age 75+.  Don’t they deserve a demographic sub-category? Especially given the bad news from the January Humana report stating that 22 million aged 65+ lack broadband and thus miss a great deal. Are they living alone? In rural areas?  What if a government agency wanted to provide them with a free broadband plan, a smartphone and smart watch, how would they be located?

Wearable devices make up an $81.5 billion global market in 2021. According to Gartner’s January 2021 forecast, this was driven by increased consumer interest in tracking their health status during the pandemic (smart watches) and the growth of remote work (purchases and upgrades to headphones and ear-warn devices). According to one insider, 3-5 million Apple watches alone have been purchased by adults age 65+. And AARP’s newest technology adoption report, just published, notes that 20% of the 70+ age range own a wearable.  Also notable, considering that most wearables are still paired with them, smartphone ownership has risen most sharply among the 70+, with 77% of survey responders indicating they own one.

The watch changed the landscape for wearables. Since the introduction of the Apple Watch in 2014 and its subsequent sales of more than 33 million (as of 2020), Apple has been the dominant player in the US market. For the market of technology for older adults, it offered a smartwatch with built-in fall detection and other numerous health features, which it continues to introduce. By 2020, it became one of Apple’s 5 most profitable businesses and reached total adoption of 100 million globally. It changed many dimensions of life, including making people look and feel cool, reinforcing healthy behaviors -- including the importance of standing up when it notices you've been sitting too long. It made people want to track health variables they never thought they would track -- like heart rate variability, blood oxygen levels, or hand washing frequency and duration.