wearables, smart watch

Tech for an aging population – niche or not.  November is done. But recent announcements about tech and older adults make one wonder about the category. Should it be special, unique, with well-designed hardware by well-meaning and enthusiastic engineers? That sounds good – but is it?  The oldest baby boomer turns 76 in January 2022.  That sounds old.  Does that place baby boomers squarely in the ‘I had a grandmother who fell down’ design target?  The PERS industry, maybe a cash cow for persistent resellers, has actually not grown in the past four years – market sizing numbers have been stable at around $1.5 billion. But consider other trends -- the older population has grown, the Apple Watch was introduced and fall detection apps are available from Best Buy and FallCall, Philips Lifeline withdrew, Amazon has partnered with Vayyar (radar-based fall detection) in Alexa Together. What was once a sizable niche may actually be a hanging-on, but low growth market for the foreseeable future.  Blog posts from November:

Beacon Hill Village created a concept out of need... Long ago, the topic of aging in place was born within the pioneer community of the ‘Village’ movement -- Beacon Hill Village.  Judy Willett led the way 19 years ago in Boston to help neighborhood seniors stay in their homes longer. That’s not a small trick if you consider that Beacon Hill is a neighborhood of steep cobblestone streets, no easy-in subway stop, and --- argggh – every year, residents, most in their 70’s at that time -- must cope with winter! Today Beacon Hill Village has 400 members who benefit from aggregated services that include "social clubs, weekly exercise classes and lectures, transportation to doctors’ offices and grocery stores, and access to reduced-fee home medical care and home repair services."

Apple gets it that its customers are aging – and have their devices.  That was not always the case. Long ago, maybe as early as 2009, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults.  The answer was: "Apple does not do aging."  Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), got no response to requests to interview execs that would have been interested based on their roles.  That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too). Note Apple Health, Apple Accessibility, fall detection on the watch, detection of gait changes, changes in AirPods that clearly target conversational hearing issues. And that doesn’t count the health-specific features on the watch that will no doubt include blood pressure checks.  

Technology access is a vital sign.  Non-adoption is not an option. Post Covid-19 we have reached a technology dependency level that is worrisome (see remote hacking), problematic for young people (see social media impact), positive/negative impact on depression in older adults. But when viewed in aggregate, lack of access may be worse. Consider categories like smartphones and text messaging, voice assistants, wearables, cameras, computers, tablets, digital health, medication management, home security services, fall detection, fintech, hearables, location tracking, online shopping and more. What? You know older adults who could use a few of those categories, but likely are not. Why not? Perhaps they are worried about barriers, from A to Z:

June was a short, but pivotal month for aging and health.  Months of research with executives from 27 organizations resulted in the completion of new report, The Future of Wearables and Older Adults 2021.  It was presented on a panel at The What’s Next Longevity Venture Summit in June with 3 of the interviewees, Dr. Hon Pak of Samsung, Jeff Ray of Omron, and Mark Gray of Constant Companion.  Although current adoption is relatively low, the future of wearables has great potential for older adults, particularly in alerting to health issues between visits to the doctor. June was a season for new health-related product announcements from Apple and an oddity of an announcement from Amazon.  Also during June, preliminary research has begun on another, potentially connected, future report topic about Smart Homes and older adults. Here are the four blog posts from June: