What is broadband and why should seniors want it? The buzz about broadband and older adults has grown louder since the start of the pandemic – which worsened social isolation for so many older adults. A just-released report sponsored by the Humana Foundation and OATS called Aging Connected, made the case that nearly 22 million seniors (age 65+) lack wireline broadband access at home. Not a surprise -- that follows other reports over the past year or two like Pew (2019), which noted that only 59% of the 53.7 million aged 65+ have home broadband. This new report has a point of view -- despite surveys that indicate that people use their smartphones (wireless versus "wireline") to access the Internet, truncated screens can be problematic. The report notes difficulty with financial and document management/editing – as well as limitations in using social networking and engagement technology. Issues have often been noted that act as barriers to accessing services like telehealth for example. In fact, lack of access to a portal for vaccine appointments has recently emerged as a new broadband divide.
CES 2021 – roll the press releases and turn on your computer. A long time ago, one writer published a charmingly-named CES overview of CES 2012 called CES in Pajamas – an entertaining read with links to 2012 videos just to see what flopped, what was canceled (remember Microsoft Kinect?) and what/who is still around. Laptops were hot (remember the Ultrabook?) Voice First and the Apple Watch had not emerged. Oh well. Fast forward to 2021. Pajama-like clothing is the only way to consume the content vastness of this entirely online Consumer Electronics Show with 500 exhibits, 70,000 registered attendees, and 3 full days of sessions, many pre-recorded, some live. Too many press releases and some odd stuff (a rollable Smart phone?) Here are a few useful to older adults, alphabetical from firm sites:
The 2021 release of the Market Overview of Technology for Aging sharpens the focus on older adults and their technology needs in this post-pandemic year. It took the aging of the 73 million baby boomers, a pandemic emergency, and investor interest to transform a 2009 market niche into this 2021 $30 billion market category. In 2021, the market will focus less on products specifically designed for older adults and far more about marketing existing offerings as useful to them.
Long ago in a city far, far away, there was CES 2020. It was filled with tech from wall-to-wall and bus ride to bus ride. CES 2020 was a January 2020 nightmare of related products sited at opposite ends of convention space that seemed to span miles in one direction, and up elevators to suites in the opposite direction. A competition winner here, a spotlight on hearing there, health tech here – there a robot, there a drone – everywhere a bus ride and 170,000 people. Leaving with sore feet and tired brain, vowing never to attend in person again (having said that multiple times over the years). Who knew that Covid-19 was about to take over the world -- and with it, the world of events? Soon there will be CES 2021, entirely online -- no smoke-filled hotels, no Bellagio fountain, and no need for comfortable shoes. There should be many to note in January 2021. Meanwhile, pre-CES, here are five recently surfaced. All content is drawn from the company websites.
A hot topic now – crossing the so-called ‘Digital Divide’. It’s ironic – the topic has been under discussion forever. Long ago, in a world far, far, away – it was easy for the oldest to say that they don’t see the benefit in technology, Internet access or other devices. That was pre-pandemic of course. In 2020, the divide looks like a chasm, depending on how it is viewed. What will close it? What is the missing link? More training? Discounted devices? Free Internet? Grandchildren photos? Worsening social isolation?Telehealth visits? And do we mean ‘Digital Divide’ – or do we really mean Internet Access Divide? Or is it the smartphone ownership divide? The how-do-I-use-this-thing divide? And what does it mean for one's life to be on the wrong side?
November revealed a growing sense of urgency about older adults. What has been the impact on them of the daily onslaught of Covid-19 statistics? What about nine months of ceaseless updates about case counts? Has this produced a permanent fear of contact with others, including families, especially on holidays? Public-private partnerships are forming to bring devices and products to older adults, now isolated for as much as 9 months. Will that help? Tech firms are trying to boost access to the internet and devices – will this become 2021 action priority for non-profits and government? And much more will be different for an older population – the real seniors, aged 75+, perhaps previously unnoticed by media. In fact, older adults have often been ignored by marketers even as boomers have all the money. Here are four blog posts from November: