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Five Offerings from the RockHealth Aging in Place Report

Venture interest in Aging in Place – is it a turning point?  RockHealth, the "first venture fund dedicated to digital health”, has declared this year a turning point in the market of offerings for older adults (aka baby boomers, particularly those 65+).  In their September, 2020 Aging in Place report, the authors note that demographics, regulatory and policy changes (aka reimbursement via Medicare Advantage plans), and Covid-19’s boosted use of digital health combine to make this a pivotal point.  The oldest baby boomer, it should be mentioned, is 74 now, but the youngest is 56 and may have aging parents who could benefit, depending on health status, from these five offerings from that report. All text is from the websites of the vendors:

Five Health and Aging Blog Posts from August 2020

August in the time of Covid-19.  Normally at this time of year, one looks back at the summer just passing and ahead to the autumn of trade shows, travel, and even – gasp -- talking in person.  This year, the emergence of Work From Home (with an acronym WFH!) has isolated most in Zoom rooms and revealed decorating styles, bookshelves and intriguing wall art. The world’s largest annual trade event that many tech firms would spend the fall preparing for, CES in January 2021, has moved to all-online. The irreversible telehealth boom may be slowing and yet, older adults may be unable to benefit.  More from August 2020:

What is the Future of Remote Care Technology and Older Adults?

Lots of talk about remote care technologies -- but will the 2020 crisis convert to actual technology change?   So much has changed in recent months as a result of Covid-19 -- startling changes that previously were incremental.  Consider reimbursement for telehealth technologies, a wave of free engagement software,  distribution of tablets to senior centers and Echo Dots to senior living, to remote care voice tech for high needs seniors and government-funded competition to combat social isolation.  And no doubt that's just a subset of what's happening as frantic attempts are made to close gaps in communication, care delivery, safety, social isolation and more.  

 Why industry analysts and PR agencies both matter

Approaching the 20th year in this job category, so let’s reflect.  OPINION ON. Industry analysts wear many hats, but the primary role is to understand and communicate about a particular category market of companies/players.  This includes writing market research documents (blogs, white papers, reports) about the categories that can help position them in comparison to each other and new entrants. It includes giving advice to current and new entrants. Analysts also do custom paid work for some of those companies– such as advisory sessions, surveys, webinars, speaking engagements, or white papers.  Analyst firms typically publish market overviews -- for the tech sector, Gartner Magic Quadrant positioning, Forrester Wave or IDC market surveys.

Lighthouse for Older Adults," a CITRIS and University of California Initiative, Brings Technology-Enabled Health and Well-Being

08/12/2020

BERKELEY, Calif., Aug. 11, 2020 /PRNewswire/ -- Researchers at CITRIS (Center for Information Technology Research in the Interest of Society) at the University of California are launching today "Lighthouse for Older Adults" (Lighthouse), a public-private initiative to pilot access to telehealth and internet services to low-income seniors.

Five notable technology offerings for older adults

Companies and products worth noting in August.  It may be the dog days of summer, but life and innovation move forward – and so it is with offerings to note that serve older adults. In particular, it is great to see the emergence of Primetime Partners, specifically focused on the aging-related market opportunity. The first, HomeEXCEPT was one missed at the time, emerging from a 2017 AARP Innovation Business Plan competition. The last was offered by a giant US network.  Go figure.

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