Blogs

Facebook is the company we increasingly love to hate – but boomers still ‘like’ it. So much negative press, well deserved, about Facebook lately, including the lawsuit about knowingly duping children playing games. Then there was the Pew Research estimated number of deleted accounts (mostly young people) and no small deal, a big security breach.  Clearly this is a company with management issues – and someday will either fail (unlikely), be broken up, or be regulated, even in the US, which has for some unknown reason done nothing to date, unlike privacy actions taken in Europe.   According to eMarketer, though, baby boomers are still big users – of the 76.4 million of them, 31.9 million are using Facebook. Hopefully not trying to stay connected to teens – who are departing for other platforms like Snapchat, according to eMarketer, including Snapchat. On the positive side, Snapchat is not yet owned by Facebook – which will be combining Instagram, Facebook, and WhatsApp into a single platform by 2020.

Once upon a time, in a language far, far away…We used terms like long distance, remote, and telepresence to describe services and experiences that were taking place somewhere else. We were guided on how to cope with these remote processes where we were not present to manage or experience. And for the care recipients being managed, they were unable to communicate problems in their on-site, 'real' experience. Consider dementia care and the still-startling lack of cameras in these settings – despite family willingness to pay. These limitations seem so yesterday.  Even a telepresence player like Beam threw in the towel and refers to the world it now navigates as ‘virtual.’   Let's take a longer look into this virtual world as it relates to care of older adults and consider such offerings as:

CES 2019 – Gone but certainly not forgotten. Multiple blog posts and articles have surfaced since CES 2019 – including some offerings that should be recapped here. No doubt they would have been viewed in person with more time and better tennis shoes at the Sands Convention Center. There was ANOTHER convention center (LVCC) and various hotel events that remained sight unseen. The important insight about CES is that while some offerings were played in a previous year, the networking opportunity for innovators was too good to miss and so many returned.  Here are ten more, in alphabetical order:

Bright Lights, thick smoke, constant walking and avoidance maneuvers.  After taking a year or two off, returning to CES is a chore and a revelation – it clearly is the major event for new technology announcements. Gadgets, yes, too many smart wearables, including underwear, too many near misses of being run over by gangs of oblivious young guys staring at their phones. If there was a key trend in all of this racket, Sleep has become a tech obsession, the uptake of Digital Health is almost here, new variants of companions and assistants were pervasive, including Google Assistant inside everything and Amazon voice devices everywhere.

Who can resist reflection when a year ends and 2019 begins? So much racket, so much of it driven by writers desperate for something to write about – and we’re not talking about the news. Lots of  negative tech energy in 2018, including healthcare data breaches, Facebook’s loss of trust, ditto with Google and its much discussed anti-competitive positioning in search. The visibility of Facebook management issues and Google competitive quagmire may actually be good for consumers.  So what was interesting in 2018 that was great news, possibly intriguing or just plain worth noting prior to CES 2019, which will present a cornucopia (or maybe just a plethora) of new tech and tech news? [Warning, more blog posts about CES next week while there].  A few topics that stood out:

When Pew stops tracking senior adoption, does that imply a market saturated?  Note this Fact Tank aggregation of technology adoption statistics (tech overall among seniors, last reported in 2016) – and the most recent data cited on Internet use, seniors were quoted in a 2016 survey, 44% of responders did not use the internet. Of those that do, older adults aged 65+ said they had little to no confidence in their ability to use electronic devices to perform online tasks.  Let’s think about their non-confidence (not broken down into the 65-74) and the 75+ who are the Real Seniors. 

Scammers are creative – each cell phone number is a 'smishing' opportunity.  It's the holidays, when scammers want to wish you the best of everything. How about a text message with a picture of the sender, someone you know, pitching a fund-raising and time-limited opportunity – in a category the recipient knows well.  Except that it is fake, finding the phone number because it is widely distributed. And as an added bonus, the sender extracts the picture from now-accessible contacts (easily scraped from LinkedIn, press releases, Gmail messages, etc.).  Scammers seize the opportunity and send you a very believable text message.

Fewer software platforms, but new and more interesting offerings.  Two major changes happened in 2018 that are having and will continue to help older adults. First there is the significant uptake of voice-enabled technology, was forecast to be transformative, and so it was, in senior living, in the homes and families of seniors, and as an interface in newer cars to make giving and hearing directions easier.  Not so newsworthy, but perhaps more important, the hearing technology industry and audiologist specialty were disrupted in favor of self-service and offerings at a significantly lower cost.

Networking is critical to entrepreneurs.  And most critical? Network with non-entrepreneurs -- those who can understand the offering and see a practical context into which it fits. The 2018 Washington Innovation in Longevity Summit, led by Mary Furlong, provided that opportunity. Entrepreneurs presented, exhibited, and networked with senior leaders from AARP, NCOA, as well as executives from government agencies and leading age-focused firms. Here are six of the companies that presented and/or exhibited at this event.  All information is taken from the websites of the companies and the list is in alphabetical order:

​Shall we take this WSJ article at face value? Rant on. From yesterday’s Wall Street Journal – pops up a dramatic headline, The Loneliest Generation, describing how baby boomer Americans, more than ever, are aging alone. Did you know that ‘social isolation’ has become a named baby boomer health condition, spiking Medicare costs by an additional $134 per enrollee – tucked into the list that includes arthritis (+$117 of cost) and diabetes (+$270), source AARP?  Most of that additional spend was on nursing facilities and additional hospitalization.  Hmm.  What’s wrong?