AI and machine learning

February – that’s when the 2023 AI hysterical hype cycle went into full gear. You know a topic is important when leading media sites like the New York Times and Wall Street Journal become irrational and contribute to the general cacophony – even offering up worries from, wait for it, Henry Kissinger and Eric Schmidt – Kissinger is 98, but apparently still trying out new software tools.  Eric Schmidt was former CEO of Google – he should be worried.  But the article ChatGPT Heralds an Intellectual Revolution was the whipped cream on top of the icing on the cake. Its subtitle: "Generative artificial intelligence presents a philosophical and practical challenge on a scale not experienced since the start of the Enlightenment."  

These two letters, AI, have risen to top of tech talk and media minds.  A quick search reveals near hysteria in the media and near panic among leading tech firms.  And even the Federal Trade Commission is wary of the current hype and AI-powered marketing claims.  Experts warn about the need for ‘guardrails’ against tools giving inappropriate answers, and they worry about ethics to underpin the answers of tools like ChatGPT. So as a result, tech firms want you to know that they are working on appropriate fixes.  As is typical of hype cycles, initial innovation is viewed as astounding, followed by efforts to break or downplay it.  Which means it will become very useful.

Can tools like ChatGPT and DALL-E be helpful to older adults? Of course, in the ways it can be helpful to any adult. The simple examples – retrieval of information and generated images seem very different from traditional (ad-driven) search tools. Given the early user base of ChatGPT (optimizing language models for dialogue), 100 million within the first few months, clearly developers, investors, and consumers agree. And multiple other companies are jumping into the market, perhaps playing catchup with early entrants. DALL-E (creating images from text captions) and other generative AI have become, uh, visible, and perhaps really useful in film-making and video game development. But how will this category be applied in the older adult marketplace, either for them directly or for those who serve them? 

2023 begins with so many announcements, so little time.  The first big event, CES 2023, brought multiple startups and stalwarts to Las Vegas. Ironically, it was not the big tech news of the month – eclipsed by an OpenAI introduction that had appeared in November, but was suddenly noticed – first in December in the media. But then with a possible $29 billion valuation, Microsoft apparently offered up another $10 billion and Google’s ad business was suddenly and first the first time actually challenged.  A few simple test questions ‘(how do families fund nursing homes?’ and ‘what is the definition of dementia?’) and it is clear that the result is more complete than Google’s list of links.  As January’s end, the excitement continues.  Can AI be useful in the older adult markets of home care, senior living and beyond?  Stay tuned.

Technology solutions augment care – not replacing family or support. The categories of technology offerings help older adults age successfully and include independent market segments – each useful – but together, they complete a puzzle for a fulfilling and interactive life for older adults, enabled with the support of families and caregivers and include the sub-categories as shown in the examples at the end of the Technology for Aging 2023 Market Overview.  Care-related service organizations are taking a closer look at technologies that could help them cope more effectively with staffing shortages and other issues. However, as the photo history of phones shows, the trick is to select solutions, not tech, with staying power and support services to buffer organizations and individuals from the harshest impact of change.

The 2023 Technology for Aging Market Overview is published. With the establishment of the term AgeTech at CES 2023, the formal interest in the market of offerings for older adults has now been established.  Investors are interested, startups are multiplying, and the landscape is favorable for new and intriguing offerings in the space.  And in some cases, the new offerings are coming from current players.  There are caveats, of course. Tech for all ages remains stubbornly difficult to use, whether it is the frequency of upgrades, the multiple steps to authenticate that the user is not a robot (including checking a box that one is not a robot!) and so it goes. We are not surprised at any of the barriers and pre-requisites we face to log on. And we know that new barriers are just around the corner.